Cards New Acquisitions & Sales Specialist

Job Title: Cards New Acquisition & Sales Specialist

Term: 12 months

Location: Bahrain

Division: Retail Banking/ Cards & Payments

Reports to: Head of Cards

Relevant experience:

• 10 - 15 Years Cards Sales
• Card Campaign Lauches
• Process/Policy Revamp
  
  
  

Mandatory requirements:

• Experience of heading sales, launching campaigns, managing sales channels and acquisition for credit cards
• Knowledge of cards (Debit, Credit and Prepaid) and key metrics
  
  
  

PURPOSE OF THE PROJECT

The Credit Card New Sales & Acquisition Product Manager will drive growth of the issuers credit card portfolio in Bahrain through data-driven sales strategies, optimized acquisition funnels, targeted campaigns, distribution channel development, refined credit policies, and strong go-to-market execution.

This role is responsible for increasing new-to-bank credit card sales, improving market share, and enhancing sales productivity, while collaborating with marketing, risk, analytics, and channel teams to deliver best-in-class acquisition performance.

Key Activities

Core Responsibilities And Accountabilities

1. Acquisition Strategy & Market Growth

• Develop a comprehensive credit card new acquisition strategy, aligned with business goals and Bahrain market dynamics
• Conduct structured market and competitive analysis to identify penetration opportunities, customer segments, and gaps in the current market landscape.
• Define sales targets, growth levers, and acquisition KPIs across all channels.
  
  
  

2. Data Analytics & Performance Optimization

• Use portfolio analytics, channel performance data, and conversion insights to identify growth bottlenecks, optimize funnel performance, and refine targeting models.
• Work with analytics teams to develop performance dashboards, track sales conversion ratios, and monitor efficiency—consistent with data driven approaches seen in acquisition programs such as
• Translate insights into actionable recommendations for sales teams, credit, digital channels, and marketing.
  
  
  

3. Campaign Planning & Execution

• Design and execute acquisition campaigns across digital, in-branch, telesales, partnerships, and ecosystem channels, leveraging best practices from the region
• Own campaign concept development, offers, messaging, targeting, channel mix, and performance tracking.
• Partner with Marketing to produce collateral, landing pages, creatives, and content that elevate conversion rates.
  
  
  

4. Channel Development & Optimization

• Drive performance across all acquisition channels—branches, telesales, digital, aggregator partners, merchant tie-ups, employer programs, and events.
• Work with channel heads to define incentives, SLAs, performance metrics, and weekly review cadences.
• Identify new channel opportunities (e.g., partnerships, lead-gen platforms, fintech enablers) and develop scalable onboarding models
  
  
  

5. Credit Policy & Risk Alignment

• Collaborate with Credit Risk to optimize acquisition credit policies without compromising portfolio quality— supporting faster approvals, improved eligibility frameworks, and targeted risk models.
• Monitor approval rates, bad rates, and early delinquency trends to balance growth and risk.
• Lead policy A/B testing, segment-based thresholds, and pre-approved programs.
  
  
  

6. Sales Enablement & Training

• Develop and deliver training programs for channel partners, acquisition teams, tele-sales, and branch staff— aligned with best practices highlighted in sales augmentation programs
• Build product knowledge modules, pitch decks, objection-handling guides, and refresher content to boost sales productivity.
• Ensure acquisition teams articulate USP, offers, and competitive advantages clearly.
  
  
  

7. Marketing Communications & Collateral

• Work with Marketing to produce brochures, banners, digital assets, landing pages, email sequences, and SMS scripts that strengthen acquisition conversion.
• Ensure messaging accuracy, compliance, and alignment with product positioning—as reinforced by content governance roles seen in card teams.
  
  
  

8. Cross-functional Leadership

• Partner with Finance, Credit, Risk, Digital, IT, Legal, Compliance, and Operations teams to ensure seamless implementation of acquisition initiatives—similar to multi-function coordination demonstrated in
• Lead acquisition-focused projects, from ideation to execution and performance reviews.
• Ensure stakeholder alignment, consistent communication, and timely issue resolution.
  
  
  

Knowledge And Experience

• Bachelors or Masters degree in Business, Finance, Marketing, or related field.
• Strong understanding of card payments, processing systems, and regulatory environments.
• 10 to 15 years of proven experience in sales management, product development, portfolio management, and cross-functional collaboration.
• Excellent analytical, communication, and stakeholder management skills.