Cards Portfolio Manager

Job Title: Cards Portfolio Manager

Term: 12 months

Location: Kuwait City, Kuwait

Division: Cards

Reports to: Head of Cards Portfolio

Relevant experience: 5 years in card portfolio management, lifecycle marketing, or customer engagement roles within the banking or financial services sector.

Mandatory requirements:

• Proven experience in card portfolio performance analysis.
• Strong understanding of customer lifecycle marketing (Cards).
• Immediately available
• English and Arabic is preferred.
• Proficiency in SQL, Excel, and data visualisation tools (e.g. Tableau, Power BI)
  
  
  

PURPOSE OF THE PROJECT

To enhance customer acquisition, engagement, and retention through targeted, data-informed lifecycle marketing strategies that optimize card portfolio performance and align with business objectives.

Key Activities

Core Responsibilities And Accountabilities

• Analyze debit and credit card portfolio performance across acquisition, activation, usage, and retention metrics.
• Identify and recommend targeted campaigns to drive spend, reduce attrition, and increase customer engagement.
• Collaborate with Product and Marketing teams to design and launch lifecycle campaigns.
• Monitor campaign performance and provide actionable insights for continuous improvement.
• Conduct competitive benchmarking and market analysis to inform strategy.
• Prepare and present regular portfolio performance reports to senior stakeholders.
• Ensure compliance with internal risk policies.
• Develop and execute multi-channel lifecycle marketing campaigns (email, mobile, digital, direct mail)
• Partner with cross-functional teams (Product, Risk, Compliance, Legal) to ensure campaign alignment and governance.
• Continuously test, measure, and optimize campaign effectiveness using A/B testing and performance analytics.
  
  
  

KPIs

• Increase in card activation and usage rates
• Reduction in customer attrition
• Campaign ROI and conversion rates
• Customer engagement metrics (e.g., open/click rates, spend lift)
• Compliance and audit adherence
  
  
  

Knowledge And Experience

• Bachelors degree in Marketing, Business, Economics, or related field
• Experience in financial services, preferably in cards or payments
• Strong analytical and storytelling skills using data
• Understanding of customer segmentation and personalization strategies
• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
  
  
  

Mandatory Skills**

• SQL and Excel for data analysis
• Cards Portfolio Management
• Campaign performance tracking and reporting
• Stakeholder communication and presentation
• Regulatory awareness in financial marketing
• Project management and cross-functional collaboration