Category Advisor Manager

The Category Advisor Manager serves as the lead objective, insight-driven partner to Walmart merchants, responsible for delivering category growth through a combination of strategic advisory and hands-on execution. This role leads category recommendations and execution across modulars, assortment, omni performance, and item content while ensuring compliance with Walmart's Category Advisor guidelines. The Advisor will be responsible for the following Walmart categories: C73 Dog Wellness, C74 Pet Training & Cleaning, C75 Pet Health & Wellness (Combo Mod), C76 Dog Flea & Tick, and C89 Pet Grooming. The Advisor translates data into action, drives measurable category outcomes, builds and executes modular drawing and submission, and develops credibility as a trusted, unbiased expert.

Key Accountabilities:

Objective Category Advisor & Merchant Partnership

• Serve as a neutral, category-first advisor to Walmart merchants, ensuring all recommendations are focused on total category growth, not PetIQ-specific outcomes
• Deliver insights that help Walmart anticipate and respond to customer needs, improve in-stocks, and simplify the shopping experience
• Present recommendations directly to merchants and influence category decisions through fact-based storytelling

Modular Strategy, Validation & Execution

• Lead modular strategy development, including:
  • Demand clustering and assortment by cluster/footage
  • Space allocation and productivity optimization
• Support modular drawing, validation, and iteration, including:
  • Item inputs, attribute definition, and ranking logic
  • Tradeoff decisions and assortment refinement
  • Proofing and exporting modulars for execution
• Deliver pre- and post-modular analysis to quantify impact

Omni Category & Item Analytics

• Own development of Omni Category and Item reporting, including:
  • Sales, share, trends, and gaps
  • New item performance and inventory position
  • Digital penetration and omni-channel performance
• Provide item-level insights to accelerate category performance, not just reporting outputs

Web Enrichment & Digital Shelf Excellence

• Lead improvements in Item 360 content quality, including:
  • Product titles, descriptions, imagery, and attributes
• Conduct competitor site walks and identify digital shelf gaps
• Provide actionable recommendations to improve search performance and conversion
• Ensure alignment with Walmart product style guides and content standards

Customer, Competitive & Market Insights

• Deliver Omni customer insights using:
  • Reviews, purchase behavior, and social signals
  • Primary and secondary research
• Conduct competitive analysis across:
  • Pricing, assortment, promotions, and digital positioning
• Integrate macroeconomic context and shopper sentiment into category recommendations

Category Reporting & Business Performance

• Develop and deliver recurring reporting that includes:
  • Category performance and key drivers
  • Assortment changes and productivity
  • Promotion and pricing insights
  • Pre/post modular impact analysis
• Translate reporting into clear, actionable recommendations, not just dashboards

Team Leadership & Operating Model

• Lead and develop the Associate Category Advisor, ensuring high-quality execution across:
  • Reporting
  • Modular builds
  • Data preparation
• Own final recommendations and merchant-facing communication
• Ensure compliance with Walmart Category Advisor Program requirements

Minimum Qualifications:

• Bachelor's degree in Business, Analytics, or related field
• 7–10+ years in Category Management, Shopper Insights, or related CPG roles
• Direct Walmart or Sam's Club Category Advisor experience
• Demonstrated experience with modular development and space planning
• Strong expertise with syndicated data, POS, and analytics tools

Preferred Qualifications:

• Prior experience as a Walmart Category Advisor or on a dedicated Walmart team
• Experience with Walmart tools (Retail Link/Scintilla, Item 360)
• Strong omni-channel and digital shelf experience
• Experience in consumables, pet care, or health & wellness

Critical Success Factors:

• Seen by Walmart as a credible, objective advisor
• Can build, defend, and refine modulars with confidence
• Translate analytics into merchant-ready actions
• Strong operator with attention to execution detail
• Balances strategic thinking with day-to-day delivery

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

Company Overview

Our Mission is to become the most trusted ally for pet parents and a leading authority in pet health and wellbeing. Our promise is to deliver smarter health and wellbeing solutions that are innovative, accessible, educational and always effective.

Why join the PetIQ Team?

We have an incredible culture built on our core values that are embedded in everything we do. Our values are:

• Pet Parent Focused: Everything we do starts with the pet parent in mind. We're dedicated to improving pet health and wellbeing through every interaction, product, and service we provide.
• Results Oriented: We deliver with purpose and follow through with clarity, accountability, and impact—because results matter for our teams, our partners, and the pets we serve.
• Humble and Hungry: We bring passion and confidence without ego. We're always learning, improving, and striving to do better—for ourselves, our teams, and our customers.
• Adaptive & Agile: We embrace change, move fast, and use it as our next advantage in creating innovative solutions for pets and their families.
• Stronger as a Pack: Collaboration is at the heart of how we work. We help each other win, because we know exceptional teams build something greater than any one of us could alone

PetIQ is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, citizenship status, age, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, marital status, familial status, domestic partnership or civil union status, military or veteran status, disability, medical condition, genetic information, or any other characteristic protected by federal, state, or local law.

We believe in providing equal opportunities for all qualified individuals and strive to create a work environment free from discrimination, harassment, and retaliation. If you require a reasonable accommodation during the application or employment process, please contact HR@PetIQ.com

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.