Category Marketing Manager

Key Accountabilities

• Define clear product positioning and pricing strategies to differentiate offerings in the market and maximize profitability.
• Plan and execute integrated marketing campaigns across various channels, including digital, print, and in-store promotions, to drive brand awareness and sales.
• Work closely with sales, supply chain, finance, and other departments to ensure cohesive execution of marketing plans and alignment with business goals.
• Develop and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
• Leading and mentoring the marketing team, fostering a collaborative environment, and ensuring continuous professional development to enhance team performance.
• Setting clear objectives, conducting performance evaluations, and providing constructive feedback to team members to drive individual and collective success

Academic and professional qualifications :

• BSc/BA in business administration or any relevant field
• 7- 10 years of experience

Experience:

• Proven working experience as a category marketing manager or any relevant role
• FMCG Background is a MUST

Skills:

• Effective Communication & Teamwork
• Accountability and Ownership
• Creativity and Innovation
• Driving Results and Continuous Improvement
• Critical Thinking and Problem Solving
• Empowerment and Delegation
• Decision-making and Judgement
• Change Enablement & Management
• Strategic and Forward Thinking
• Talent Development