Job Overview: VirtualRep Pvt. Ltd is seeking a talented and experienced Google Ads Expert to join our innovative social media marketing agency. The ideal candidate will have a strong background in creating, managing, and optimizing Google Ads campaigns to drive successful results for our diverse client base. This role demands a deep understanding of Google Ads, analytics, and the latest digital marketing trends.
Key Responsibilities:
- Campaign Management: Create, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads.
- Strategy Development: Develop effective Google Ads strategies to meet client objectives, such as increasing brand awareness, driving website traffic, and generating leads or sales.
- Keyword Research: Conduct thorough keyword research and competitive analysis to identify opportunities for campaign optimization.
- Ad Creation: Write compelling ad copy and design effective ad creatives that resonate with target audiences.
- Budget Management: Allocate and manage budgets for various campaigns, ensuring efficient spend and maximum ROI.
- Performance Analysis: Monitor and analyze campaign performance using Google Analytics and other tools. Provide actionable insights and recommendations for improvement.
- A/B Testing: Implement and analyze A/B tests to optimize ad performance and conversion rates.
- Reporting: Prepare detailed reports on campaign performance, KPIs, and ROI for clients and internal stakeholders.
- Stay Updated: Keep abreast of the latest Google Ads features, industry trends, and best practices to continually enhance campaign performance.
Requirements:
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: Minimum of 2 years of hands-on experience managing Google Ads campaigns, preferably within a digital marketing or social media marketing agency.
- Skills:
- Proficiency in Google Ads, Google Analytics, and other relevant tools.
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Detail-oriented with a strong focus on quality and accuracy.
Certifications: Google Ads Certification is mandatory.
On Site
Gulberg, Lahore
Timings: 6PM to 3AM
Monday to Friday
Job Type: Full-time
Pay: Rs80,000.00 - Rs100,000.00 per month
Work Location: In person