Job Description
We’re looking for a Channel Go-To-Market Manager to execute our to-and-through partner-led go-to-market growth in the Middle East. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials. IMPORTANT: This candidate must display strong Generative AI Skills – showing how they use the systems to brainstorm, plan, and build content for GTM programs.
Job Requirements
-
5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.
-
Proven track record balancing strategic planning with tactical campaign management.
-
Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
-
Experience working with regional teams and external agencies to produce localized, co-branded assets.
-
Strong project management skills and comfort with marketing tools
-
Strong understanding of leveraging Generative AI systems and tools to support efforts.
Skills & Attributes
-
AI-First Approach:
Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
-
Strategic Thinker & Doer:
Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
-
Partner-First Mindset:
Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities.
-
Cross-Cultural Communicator:
Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
-
Analytical & Results-Oriented:
Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
-
Collaborative Leader:
Proven ability to guide SMEs, align global and local teams, and influence without direct authority.
-
Must be living in Riyadh KSA area.
Job Responsibilities
-
Strategic GTM Planning
-
Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
-
Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
-
Tactical Execution & Partner Enablement
-
Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
-
Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
-
Regional SME Management
-
Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
-
Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
-
Joint Pipeline & Performance Tracking
-
Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
-
Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
-
Ad Hoc Field Event Support
-
Provide occasional support for field-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination