Channel Manager - Modern Trade

Get to know us

At Shan Foods, we get it - food isn’t just fuel, it’s connection, culture, and convenience. As a global food brand, we’re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We’re more than just spices - we’re a team of creators, learners, and doers. At Shan, you’ll grow, evolve and help shape what the future of food looks & tastes like.

Shan Foods is a global equal opportunity employer, offering top of the line compensation & benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.

Let's give you a quick sneak peek into the life of a Channel Manager – Modern Trade

As a Channel Manager for Modern Trade, you will be responsible for driving sales, visibility and profitability within the channel. This role involves developing and executing channel strategies, managing key modern trade accounts, leading negotiations, monitoring and reporting on campaign and strategy effectiveness, and ensuring flawless in-store execution to achieve business objectives.

Things you will be doing as Channel Manager - Modern Trade

• Develop and implement annual business plans for the modern trade channel aligned with overall company objectives
• Identify growth opportunities and design channel-specific promotions, pricing, and assortment strategies
• Analyze market trends, shopper behavior, and competitor activities to refine channel approach
• Ensure flawless implementation of trade marketing activities, planograms, and product launches in stores
• Coordinate with Trade Marketing, Supply Chain, and Category Teams to ensure availability and visibility
• Drive in-store activation plans to increase consumer engagement and category share
• Track sell-in and sell-out data, stock levels, and market share
• Manage channel budgets effectively to deliver ROI on trade spend
• Prepare periodic sales forecasts, performance reports, and actionable insights for management
• Work with 3P agencies to improve merchandizing standards

What we are looking for in you?

• A minimum of Bachelor’s or Master’s degree from any accredited local or foreign institute, preferred
• 5 - 6 years of Marketing & Sales experience with 2 years of experience managing Key Accounts
• Planning and Organizing
• Problem Solving and Analytical Skills
• Market Orientation
• Initiative and Drive
• Integrity
• Leadership