Channel Marketing Manager

• Strong ability to segment partners by type and maturity and align them to relevant product lines
• Experience creating simple, executable joint GTM plans with priority partners
• Comfortable defining and tracking shared KPIs such as sourced pipeline, influenced revenue, and partner activity metrics
• Strategic mindset with the ability to balance focus partners vs. long-tail ecosystem
• Proven experience working with reseller, advisory, and technology partners
• Hands-on exposure to GTM planning, partner enablement, and co-marketing initiatives
• Experience collaborating cross-functionally with Sales, Product Marketing, Digital Marketing, and RevOps

Role & Responsibilities:

• Partner Segmentation & Planning
  • Segment partners by type (reseller, advisory, tech) and map to products
  • Create simple joint GTM plans for 2-3 priority partners per quarter
  • Define shared KPIs (sourced pipeline, influenced revenue, activity levels)
• Partner Enablement Materials
  • Assemble partner kits (co-brandable decks, one-pagers, email templates, FAQs)
  • Create partner playbooks for selling Discovery, GRC, Rooms, Manage
  • Maintain partner portal content and training materials
• Co-Marketing Execution
  • Plan joint webinars, newsletters, case studies with top partners
  • Coordinate with Digital team for partner campaign execution
  • Track partner-sourced opportunities and attribution
• Performance & Feedback
  • Build partner performance dashboard (activity, pipeline, wins)
  • Gather partner feedback on messaging/pricing and route to PMMs
  • Report quarterly partner program ROI to leadership