Channel Marketing Manager - Kraus

KRAUS USA, a premium sink and faucet manufacturer is an affiliate of Masco’s Delta Faucet Company, a leading U.S. manufacturer of residential and commercial faucets, including Delta®, Brizo®, and Peerless®-branded products. KRAUS USA is known for their command of the online marketplace with an outstanding product line and brand recognition for their kitchen sinks. We strive to push the boundaries of design to create the most exceptional kitchen and bath experience possible, for an everyday life that’s beyond the ordinary.

Beyond the competitive benefits and compensation, Kraus proudly offers an exciting and fun environment, steeped in creativity and dedication to our employees and communities. We invite you to learn more about our culture and company at www.kraususa.com.

Your role at Kraus:

The Channel Marketing Manager is responsible for developing and executing comprehensive merchandising strategies across various channels, both online and offline, to increase sales, improve the customer experience, and ensure brand consistency. You will collaborate with cross-functional teams including sales, product management, and creative to optimize product presentation, contribute to product pipeline development by translating retailer requirements and analyze data to make informed, strategic decisions. Your expertise in omni-channel retail, e-commerce platforms, and data analysis will be critical in achieving market share growth and revenue expansion.

Key Responsibilities:

Strategic Channel & Customer Growth

• Develop and execute channel-specific growth plans for key online, retail and direct-to-consumer (D2C/DTC) channels in collaboration with cross-functional teams.
• Utilize customer and market insights to drive innovation, mitigate channel conflict, and optimize go-to-market strategies.
• Translate retailer needs into compelling product pitches, presentations and marketing plans that resonate with key retail accounts and internal stakeholders.
• Contribute to the development and implementation of the D2C channel strategy to maximize impact of the channel

Merchandising & Content Strategy

• Oversee both online and in-store merchandising execution, ensuring a seamless and engaging omnichannel customer experience.
• Manage the online content strategy for retail customers, optimizing SEO and conversion rates to maximize visibility and sales.
• Lead display and reset execution, working with internal teams and agency partners to ensure best-in-class retail merchandising.

Data-Driven Decision Making

• Leverage market analytics to inform innovation pipeline and marketing strategies, with a focus on increasing profitability and market share.
• Manage and optimize marketing and display budgets for Walmart, Club, and Traditional retail customers.
• Be a driver of innovation and digital capabilities to meet shoppers where they are; stay up-to-date on relevant developing and future trends to find opportunities and gain traction with key partner

Collaboration & Cross-Functional Leadership

• Work closely with sales, product management and creative teams to achieve annual growth plans and key performance indicators (KPIs).
• Partner with retail media teams to develop annual marketing plans aligned with joint business objectives
• Lead partnerships with internal creative teams and retailer marketing teams to develop customer-specific marketing assets and support product launches, promotions, and customer-specific initiatives.
• Assist in the development and execution of launch plans for new products and initiatives to maximize impact within the D2C channel.

Qualifications & Experience:

• Bachelor’s degree in business, Marketing, or a related field preferred.
• 5+ years of experience in channel marketing, category management, or retail marketing, with a proven track record of driving growth.
• Strong financial acumen and ability to manage budgets effectively.
• Experience working with direct-to-consumer (D2C/DTC) websites is preferred
• Exceptional data analytics skills with a focus on continuous improvement and data-driven decision-making.
• Strong ability to communicate, network, and influence at all levels of the organization.
• Proven project management experience, with the ability to lead cross-functional teams and execute high-impact strategies.
• Comfortable driving change, with a resilient and adaptable mindset.

Location & Travel:

• Travel of up to 25% is required for customer meetings and corporate office visits if remote.

Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

Here are some of the benefits we offer for your personal and professional growth:

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Company: Delta Faucet Company

Full time

Hiring Range: $74,500.00 - $117,040.00

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Delta Faucet Company (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-verify Right to Work Poster: English, Spanish

#LI-Remote