Channel Marketing Specialist

Key Responsibilities:

• Develop and implement channel marketing strategies for key vendor brands in alignment with vendor marketing objectives and budgets.
• Plan & Execute end-to-end marketing campaigns (digital, events, webinars, demand gen, Industry Roadshows) to increase brand awareness, lead generation, and partner enablement.
• Manage MDF (Market Development Funds) planning, execution, and reporting in coordination with vendors and finance.
• Work closely with Business Units & sales teams to align marketing activities with sales goals and Strategic partner priorities.
• Coordinate with creative and digital agencies for content creation, collateral, and campaign assets.
• Maintain vendor relationships, ensuring timely approvals, compliance, and execution of co-branded marketing initiatives.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in channel or partner marketing, preferably in the IT distribution or technology sector.
• Strong understanding of the IT channel ecosystem (vendors, resellers, VARs, MSPs).
• Experience managing vendor marketing budgets and MDF.
• Strong interpersonal and communication skills.
• Familiarity with Dubai and wider GCC IT market dynamics.

Job Type: Full-time

Pay: AED15,000.00 - AED16,000.00 per month

Experience:

• marketing experience in IT industry: 2 years (Required)