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Channel Relations Manager - Content
Tucson, United States
Overview:
DESIRED QUALIFICATIONS:
The Channel Relations Manager – Content drives the creation of clear, engaging messaging that makes complex products understandable and appealing to customers. They lead content strategies, collaborate across teams, and manage vendors to deliver high-impact content that supports product launches and marketing efforts. Candidates should be entrepreneurially minded and able to ‘own’ their work to grow landscape sales and market share.
Responsibilities:
Content Strategy & Planning
- Develop and maintain a comprehensive content strategy that aligns with business objectives, customer needs, and market trends.
- Conduct regular content audits and gap analyses to identify areas for improvement and innovation.
- Define clear content goals, KPIs, and performance metrics to measure effectiveness and guide optimization.
Content Development & Management
- Translate complex product information into compelling, customer-centric messaging across various formats—web, social media, video, print, and more.
- Lead content creation for product launches and ongoing campaigns, ensuring messaging remains relevant and engaging over time.
- Collaborate closely with subject matter experts (SMEs) to ensure technical accuracy and clarity.
- Adapt product content for digital platforms to maximize engagement, SEO performance, and brand visibility.
- Monitor content performance and iterate based on analytics, user behavior, and feedback.
Social Media Management
- Plan, create, and schedule product-related content for the Landscape business’s social media channels.
- Tailor product content for social media audiences to drive engagement and brand awareness.
- Facilitate appropriate response to product-related social media engagement.
- Monitor performance metrics and adjust strategies based on analytics and audience feedback.
Vendor Management
- Manage relationships with external content partners, including writers, designers, video producers, and translators.
- Oversee project timelines, budgets, and deliverables to ensure high-quality output aligned with brand standards and strategic goals.
- Provide detailed creative briefs and constructive feedback to guide vendor’s work and maintain consistency.
Content Governance
- Uphold a consistent brand voice and tone across all product-related content.
- Establish and enforce content standards, style guides, and best practices to ensure quality and coherence.
- Serve as the primary administrator for the marketing tech stack within the Landscape SBU, ensuring content assets are organized, accessible, and properly maintained.
Customer-Centric Focus
- Conduct user research and analyze customer feedback to inform content strategy and messaging decisions.
- Optimize content for usability, accessibility, and search engine visibility to enhance customer experience and drive conversions.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree in communications, technical writing, marketing, or a related field.
- 5+ years of experience in content strategy, preferably in a technical or manufacturing environment.
- Strong understanding of technical products and the ability to simplify complex concepts.
- Excellent writing, editing, and proofreading skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience with content management systems (CMS), SEO tools, and analytics platforms.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Experience managing external vendors or creative agencies.
DESIRED QUALIFICATIONS:
- MBA with an emphasis on marketing is highly desirable.
- Understanding of the landscape irrigation market.
- Experience working with B2B industrial or manufacturing products.
- Written and verbal communication skills in Spanish.
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Rain Bird is an Equal Opportunity Employer
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