Chief Marketing Officer

We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well 🙂.

Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey 🚀.

Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.

Letgo is one of the leading platforms for buying and selling second-hand goods. With millions of users across Turkey, we're transforming the way people think about ownership and sustainable commerce. We're now looking for a visionary and results-driv en Chief Marketing Officer (C MO) to join our executive team and lead our next stage of growth.

Role Overview:

As CMO, you will be responsible for shaping and executing Letgo’s marketing, commercial, and growth strategies. You will lead a multidisciplinary team and play a key role in driving user acquisition, engagement, monetization, and overall revenue generation. This role reports directly to the CEO and is a strategic partner in company-wide decision-making.

What You Will Be Doing:

• Own and lead the entire Marketing, Commercial, and Growth functions.
• Define and execute data-driven go-to-market and brand strategies that fuel revenue growth.
• Lead digital marketing, content, PR, demand generation, and communications efforts.
• Oversee performance marketing, brand marketing, CRM, partnerships, and content.
• Identify new monetization opportunities and optimize existing revenue streams.
• Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams.
• Oversee the full marketing funnel from awareness to lead generation to nurturing.
• Build and manage high-performing, cross-functional teams.
• Analyze market trends and user insights to stay ahead of the competition.
• Manage the marketing budget and ensure strong ROI across all initiatives.
• Establish KPIs and regularly report on marketing performance and metrics to the executive team.
• Represent the marketing function at the executive and board level.

You’ll Be Great For This Role If:

• Proven experience (15+ years) in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies.
• Strong track record of driving measurable business results through marketing and growth strategies.
• Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization.
• Track record of driving rapid growth and brand elevation globally.
• Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM.
• Experience managing large teams and budgets across diverse functions.
• Analytical mindset with a passion for experimentation and continuous improvement.
• Ability to work in a fast-paced, high-growth, entrepreneurial environment.
• Comfortable with both strategic leadership and hands-on execution when needed.
• Excellent communication and leadership skills; fluent in English.

What We Have For You;

• Comprehensive benefits such as life and health insurance, bonus scheme,etc.
• Flexible working and hybrid opportunity
• Opportunity to learn and develop within the company
• Career guidance & path
• A dynamic work environment