Chief Marketing Officer

Key Responsibilities:

Strategic Leadership

• Develop and implement integrated marketing strategies to drive occupancy company’s and properties’ strategic goals and optimize revenue generation.
• Serve as the enterprise brand steward, ensuring unified brand messaging across all business units.
• Collaborate with executive leadership on new business initiatives, including new market entry, acquisitions, and development projects as well as investor and customer proposals
• Identify market trends, consumer insights, and competitive data to guide business decisions.

Marketing, PR & Communications

• Lead the development and execution of marketing campaigns, internal and external communications, public relations, and media relations strategy.
• Oversee creative development, digital presence, search engine optimization social media, advertising, events, brochures and promotional materials.
• As needed act as a key spokesperson and prepare leadership for media engagement, press events, and public appearances.
• Manage crisis communications planning and brand protection.

Sales Strategy & Performance

• Provide strategic oversight of the sales function to ensure alignment between marketing initiatives and sales execution.
• Partner with sales leadership to support performance goals, incentive design, forecasting, and pipeline management.
• Leverage marketing insights to inform sales programs and pricing strategies that drive occupancy and optimize profitability.
• Provide strategic oversight of the sales function to ensure alignment between marketing initiatives and sales execution.

Team & Culture Development

• Build, lead, and inspire a collaborative, high-performing, and engaged team
• Establish a culture of accountability, innovation, and continuous improvement.
• Provide oversight and guidance on sales and marketing team recruiting strategy
• Provide guidance on training programs to support talent development and brand excellence.

Strategic Planning

• Manage marketing budgets, including P&L accountability and ROI tracking.
• Provide transparent reporting and insights to executive stakeholders.
• Monitor sales pipeline, marketing effectiveness, lead conversion, and occupancy growth and implement programs to support and maximize profitability and NOI.

Skills:

• Strategic Thinking – Ability to develop and implement long-term marketing strategies
• Digital Marketing Expertise: Strong understanding of digital marketing channels, including SEO, social media, and online advertising.
• Communication & Interpersonal Skills: Excellent written, verbal, and presentation skills.
• Leadership & Team Management: Ability to motivate and guide a team to achieve common goals.
• Analytical & Problem-Solving Skills: Ability to analyze data, identify trends, and develop effective solutions.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10+ years of progressive leadership in sales, marketing, or communications; preferably in senior living, real estate, or service-based industries.
• Proven track record in driving revenue growth, brand development, and leading enterprise-wide strategies.
• Experience working with executive leadership and cross-functional teams.
  Exceptional communication, analytical, and organizational skills.
• Executive presence with the ability to lead internal teams and represent the organization externally.