Chief Marketing Officer

Job Overview

We are seeking a dynamic and strategic Chief Marketing Officer (CMO) to lead our global marketing initiatives and drive brand growth across diverse channels. The ideal candidate will develop comprehensive marketing strategies that enhance our market presence, foster customer engagement, and support revenue objectives. This leadership role requires a forward-thinking professional with expertise in digital marketing, content creation, advertising, and data analytics. As CMO, you will oversee the entire marketing department, coordinate cross-functional teams, and ensure the effective execution of campaigns that resonate with our target audiences worldwide.

Duties

• Develop and implement integrated marketing strategies encompassing digital, social media, content marketing, and traditional advertising to elevate brand awareness and market share.
• Lead the creation and execution of multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, and performance marketing techniques.
• Oversee advertising sales initiatives and collaborate with sales teams to optimize product positioning and promotional efforts.
• Manage the marketing budget efficiently, ensuring optimal allocation of resources across campaigns and channels.
• Utilize analytics tools such as Google Analytics and marketing automation platforms to monitor campaign performance, derive insights, and refine strategies.
• Coordinate with product management teams to align marketing initiatives with product launches and enhancements.
• Supervise content development including copywriting, visual assets using Adobe Creative Suite, and website management via WordPress or HTML coding.
• Conduct market research to identify emerging trends, customer needs, and competitive positioning.
• Drive e-commerce growth through targeted online advertising campaigns on platforms like Facebook Advertising and Google AdWords.
• Foster innovation in digital marketing practices while maintaining consistency across all brand touchpoints.
• Lead efforts in print advertising when applicable, ensuring cohesive messaging across all mediums.

Experience

• Proven track record of at least 8 years in senior marketing roles with demonstrated success in B2B and B2C marketing environments, experience in apparel strongly desired.
• Extensive experience in digital marketing channels including SEO, social media marketing, email campaigns, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Strong background in content marketing strategies combined with copywriting skills for diverse audiences.
• Expertise in performance marketing techniques aimed at maximizing ROI through data-driven decision-making.
• Proficiency in Adobe Creative Suite for visual content creation; familiarity with WordPress and basic HTML coding is preferred.
• Knowledge of e-commerce platforms and online sales optimization practices.
• Experience managing large budgets while achieving measurable results.
• Ability to lead cross-functional teams effectively while fostering a collaborative environment.
• Excellent research skills to stay ahead of industry trends and incorporate innovative approaches into strategic planning. If you are an energetic leader passionate about shaping impactful marketing strategies on a global scale, we invite you to apply for this pivotal role. Join us in driving growth through innovative campaigns that captivate audiences worldwide.

Pay: $140,000.00 - $170,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person