Chief Marketing Officer

Job Overview
We are seeking an energetic and strategic Chief Marketing Officer (CMO) to lead our marketing initiatives and drive brand growth across multiple channels. As the visionary behind our marketing efforts, you will craft compelling campaigns, harness innovative digital tools, and steer our marketing team toward achieving outstanding results. Your leadership will ensure our brand remains dynamic, relevant, and influential in a competitive services industry. This role demands a passionate professional with a deep understanding of digital marketing, content creation, and data-driven strategies to elevate our presence and accelerate business growth.

Duties

• Build and drive a data-driven, multi-channel marketing strategy targeted at owners, developers, general contractors, and facility managers; emphasize project delivery, safety history, and value-based differentiation; manage bid portals, RFPs, and pipelines with compelling case studies and measurable ROI.
• Partner with the CEO, Operations (Estimating/Preconstruction), and Safety/Compliance to shape go-to-market, messaging, pricing strategy, and service-line expansion (e.g., civil works, renovations, facilities maintenance); own budget, demand quality, and ROI linked to win rates.
• Lead the creation of engaging content marketing campaigns that resonate with diverse audiences, enhance brand awareness, and drive successful lead generation.
• Lead and scale a regional marketing team including digital specialists, content creators, and vendor partners; build a library of credible content (case studies, safety records, client testimonials, videos, project portfolios); maximize presence at industry events, trade shows, local branding, and digital channels to reinforce reliability and on-time delivery; foster a culture of experimentation, speed to insight, and continuous learning with a modern tech stack.
• Oversee all advertising sales initiatives, ensuring effective promotion of services through targeted campaigns on platforms like Google, Facebook, and TikTok.
• Manage digital marketing efforts utilizing SEO (Search Engine Optimization), AEO, marketing automation tools, Google Analytics, and performance marketing techniques to optimize ROI.
• Supervise the development and maintenance of the company website using WordPress, HTML, and other web technologies to ensure a seamless user experience.
• Coordinate research efforts to identify market trends, customer needs, and competitive insights that inform strategic decision-making.

Qualifications:

• Minimum bachelor's degree in Marketing, Business, or a related field; MBA or other relevant master’s degree strongly preferred; 8–12+ years of senior B2B marketing leadership in construction services or industrial sectors preferred; proven track record with bid-driven lead generation and RFP processes; strong CRM/marketing automation experience (e.g., Service Titan); willingness to travel regionally.
• Proven expertise in digital marketing channels, including SEO, AEO, Google Ads, paid ads, social media marketing, email marketing, and performance marketing.
• Strong knowledge of multichannel marketing strategies integrating online and offline campaigns.
• Experience with advertising sales development across various media platforms.
• Proficiency in Adobe and Canva for content creation and visual storytelling.
• Deep understanding of e-commerce platforms and tools such as WordPress and HTML for website management.
• Skilled in analytics tools like Google Analytics to measure campaign effectiveness and inform strategy adjustments.
• Ability to leverage marketing automation systems for lead nurturing and customer engagement.
• Excellent research capabilities to stay ahead of industry trends and competitive landscapes.
• Strong copywriting skills for compelling messaging across multiple formats.
• Familiarity with Facebook Advertising, Google AdWords campaigns, print advertising methods, and product management principles.
• Experience in B2B (business-to-business) marketing environments with a focus on building strategic partnerships.
• Budgeting expertise to allocate resources effectively while maximizing impact across all channels. Join us as we shape the future of our brand! Bring your innovative ideas, strategic mindset, and passion for marketing excellence to lead our team toward new heights of success!

Pay: $95,000.00 - $125,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person