Chief Marketing Officer (CMO)

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Baths R Us is a family-owned, growth-driven home improvement company transforming bathrooms and customer experiences across 9 locations. We combine the heart and agility of a family business with the scale and professionalism of a regional brand — and we’re looking for a strategic CMO to lead our next phase of expansion.

About the Role:

The CMO will lead all marketing operations for Baths R Us, overseeing strategy, brand, and performance across digital and traditional channels. This role is ideal for a strategic and hands-on marketing leader who knows how to grow a brand while keeping costs under control. You’ll lead efforts to lower marketing spend, increase efficiency, and drive high-quality leads that convert into loyal customers. If you know the home improvement industry — and you love building scalable marketing programs that deliver measurable results — you’ll feel right at home here.

What You’ll Do:

Develop and execute a data-driven marketing strategy focused on ROI and cost control.
Lead digital marketing, SEO/SEM, paid media, and analytics.
Oversee inside sales, event marketing, and traditional campaigns.
Broadcast and print campaigns that reinforce our brand presence
Improve lead quality and lower cost per acquisition.
Collaborate with leadership to align marketing with business goals.

What You Bring:

6+ years in marketing, 3+ in senior leadership.
Home improvement or residential services experience required.
Proven success reducing marketing costs while driving growth.
Deep experience in digital, analytics, and multi-location marketing.
Strong leadership and communication skills.
Willingness to relocate to Cleveland, Ohio or travel monthly for on-site collaboration.

Why Baths R Us:

Be part of a privately owned, growing company that values creativity, transparency, and results.
Opportunity to make a measurable impact on a growing regional brand.
Competitive pay with performance bonuses.
Comprehensive benefits: health, dental, retirement plan.
Collaborative, supportive culture that values creativity and accountability.

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