Vice President of Marketing

Vice President of Marketing- Great West Casualty Company

At Great West Casualty Company, we are committed to strengthening our brand and deepening relationships with our customers and agency partners. We are seeking an accomplished and visionary Vice President of Marketing to lead the development and execution of comprehensive marketing, branding, and communication strategies. This person will play a critical role in advancing our corporate goals, enhancing market visibility, and driving strategic engagement across multiple channels.

As the VP of Marketing, you will oversee a wide range of initiatives—from digital campaigns and content development to large-scale events and brand storytelling. You will guide a talented team of professionals in producing innovative, results-oriented marketing strategies that align with our mission and strengthen Great West Casualty Company's position as the trusted leader in the trucking insurance industry.

Key Responsibilities:

• Lead the strategic vision, direction, planning, and execution of marketing initiatives that support corporate objectives and growth goals.
• Oversee brand management, advertising (print and digital), email marketing, social media, website management, and content creation.
• Direct the planning and execution of industry and agent meetings, customer events, and other large-scale engagements.
• Manage marketing budgets, tracking, and cost efficiency.
• Drive inbound lead generation strategies, including SEO and digital campaigns.
• Provide strong leadership, mentoring, and development for a high-performing marketing team.

Qualifications:

• 5-10 years of management experience in marketing, communications, or a related field.
• Strategic thinker with proven ability to translate vision into actionable plans.
• Strong leadership, communication, and organizational skills.
• Results-oriented with a future-focused mindset.
• Experience in advertising to agencies, SEO, and inbound lead generation.
• Insurance experience (Property & Casualty) is very helpful, but not required.
• Travel required to support corporate events and strategic initiatives.

Your Future Starts Here: Benefits That Support Your Lifestyle

• Competitive Compensation.
• Generous paid time off and paid company holiday schedule.
• Medical, Dental, Vision, Life, Long-Term Disability, Company Match 401(k), HSA, FSA.
• Paternal Leave, Adoption Assistance, Fertility and Family Planning Assistance, Pet Insurance, Retail Discount Programs.
• Community volunteer opportunities.
• Wellness programs, gym subsidies, and support for maintaining a healthy lifestyle.
• Scholarships for dependents and tuition reimbursement to further your education.
• Company paid continuing education and monetary awards for professional development.
• Opportunities for a hybrid work schedule (three days in the office, two days remote).

Who we are:

For over 65 years, Great West Casualty Company has provided premier insurance products and services to thousands of truck drivers and trucking companies across America. We have offices located around the country, and over 1,200 professionals are proud to call us an employer of choice. We are dedicated to the success, happiness, and wellness of our employees. If you are looking for a company where your contributions are valued, your continued learning is financially supported, and customer service is a priority, we want to talk to you. Apply today and join one of America's largest insurers of trucking companies as we help keep the nation's economy moving forward one mile at a time.

Location: South Sioux City, Nebraska

Great West Casualty Company is headquartered in a metro area that joins three states. Our corporate office is in South Sioux City, Nebraska, just across the Missouri River from Sioux City, Iowa, and North Sioux City, South Dakota, in a region nicknamed Siouxland. Recently selected as the 7th most livable small city in the U.S., Siouxland is home to more than 180,000 residents, offers affordable Midwest living, a vibrant downtown, a multitude of outdoor activities, live music, semi-pro sports, shopping, and more.

Great People.

Great Careers.

Great West Casualty Company.

Great West Casualty Company is an Equal Opportunity Employer.