Chief Marketing Officer (CMO)

The Chief Marketing Officer at Express Flooring is responsible for developing and executing a comprehensive marketing strategy that drives high-quality in-home leads, accelerates conversion, and strengthens our brand presence across all markets. This executive will lead efforts across digital, direct mail, home shows, and call center operations—ensuring every campaign supports our mission of delivering an exceptional customer experience from the first touchpoint through installation. The CMO will work closely with internal teams, lead partners, and agency resources to achieve aggressive growth targets and maximize marketing ROI.

Responsibilities

• Partner cross-functionally with Sales, Operations, and Executive Leadership to align marketing objectives with business goals, ensuring seamless execution across departments.
• Be a symbol of our values for the entire organization. Likeable, Caring, Ambitious and Problem Solver.
• Develop and execute a multi-channel marketing strategy that includes digital, direct mail, and home shows to fuel our in-home sales model.
• Manage and optimize relationships with lead partners, media vendors, and marketing agencies to ensure brand consistency and lead quality.
• Oversee paid digital marketing campaigns across Meta, Google, and other platforms, leveraging SEO, GEO-targeting, and AI to enhance performance and efficiency.
• Drive speed-to-lead excellence in the call center to improve response times, lead handling, and conversion metrics.
• Lead data-driven decision-making and advanced analytics to monitor performance, measure ROI, and identify opportunities for improvement.
• Manage and grow direct mail, home show, and event marketing programs, ensuring consistent brand messaging and measurable lead generation.
• Oversee remarketing and lifecycle campaigns via email, SMS, and digital retargeting to re-engage prospects and increase close rates.
• Implement innovative AI and automation tools to enhance targeting, customer segmentation, and campaign performance.
• Foster a culture of curiosity, creativity, accountability, and continuous improvement within the marketing organization.
• Provide strategic leadership and mentorship to a growing marketing team focused on results, innovation, and scalability.
• Take chances, leverage technology and be comfortable with being wrong.

Requirements

• 10+ years of progressive marketing leadership experience, preferably in home improvement, remodeling, or in-home services.
• History of positive brand management.
• Proven success in lead generation and performance marketing, with hands-on experience in Meta, Google Ads, SEO, GEO, and AI-driven marketing.
• Strong background in managing agency partnerships, lead providers, and call center operations.
• Comfortable with change driven by data and analytics.
• Expertise in speed-to-lead processes, analytics, and conversion optimization.
• Experience managing direct mail, home show, and event-based lead generation programs.
• Deep understanding of B2C marketing, customer acquisition funnels, and lifecycle management.
• Curious, analytical, strategic, and highly collaborative leader with a hunger for results and a passion for business growth.
• Bachelor's degree required