Chief Marketing Officer (CMO)

About Everyday Dose

Everyday Dose is a functional coffee brand built around a simple idea: coffee should do more, so you can too. We fuel everyday people who want to feel a bit better, every day through a ritual that’s delicious, approachable, and grounded.

We’re entering our next phase of growth: expanding from a DTC-powered rocketship into a multi-channel brand with retail, wholesale, and new product lines. With 300k+ active customers, strong unit economics, and an authentic community, we’re ready for a world-class CMO to architect and scale the next chapter.

The Role

This is not a title-upgrade job. We’re looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

You will own:

• Brand (positioning, storytelling, creative vision, campaigns)
• Growth (performance marketing, media mix, attribution)
• Retention/Lifecycle (building a real team, CRM, subscription strategy)
• Community & Content (UGC engine, influencer, creators, ambassadors)
• Retail Marketing (shopper, wholesale, retail velocity engines)
• You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your mandate:

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M $250M+.

What You’ll Do:

1. Own and Evolve the Everyday Dose Brand

• Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
• Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
• Translate abstract brand strategy into clear messaging, briefs, and creative systems
• Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product

2. Build a High-Performance Growth Engine

• Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
• Maintain rigorous CAC/LTV guardrails as we scale spend
• Ensure attribution modeling and cohort insights drive spend allocation
• Partner with creative to systemize high-velocity testing
• Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists

3. Build a World-Class Retention Org

• (One of the biggest gaps we’re filling)
• Build and lead lifecycle/CRM, subscription, and post-purchase strategy
• Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
• Partner with CX leadership to translate retention insights into improved product and experience
• Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate

4. Lead Integrated Creative + Content

• Build the in-house UGC/content engine (1,000+ videos/year)
• Develop UGC frameworks, creator playbooks, and scalable storytelling
• Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
• Ensure creative moves fast but maintains quality and brand consistency

5. Drive Retail & Wholesale Marketing Strategy

• Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
• Own shopper marketing, promo calendars, retail media, field marketing
• Create velocity-driving programs to support sell-through
• Build partnerships with retailers and sales to ensure dominance in-store

6. Build a Strong Marketing Organization

• Based on your leadership philosophy:
• • CMO: gets paid to drive output, not operate tactically
  • VPs: build the org and systems under you (Growth, Brand, Creative, Retail)
  • Directors: demonstrate expertise and manage vertical execution
  • Managers: guide and learn
  • Associates: lean in and support the engine
• You will:
• • Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
  • Hire and coach senior leaders who elevate speed, clarity, and quality
  • Create cross-functional rituals and accountability frameworks
  • Replace complexity with clarity

7. Be a Strategic Partner to CEO & President

• Work closely with CEO on big brand moments, partnerships, and long-term narrative
• Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
• Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months

• A fully operational growth + retention + brand engine
• Consistent CAC efficiency and LTV expansion
• A clear, iconic brand platform that unifies creative and messaging
• Retail launches executed flawlessly with strong velocities
• A 12-person retention org built and producing wins
• Content engine producing 100–150 new assets/month
• A marketing org that feels fast, aligned, grounded, functional, creative, joyful
• Revenue on path from ~$100M toward $150M–$200M

Requirements

Must Haves:

• 10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth
Led a brand through DTC
• omnichannel retail transition
Proven ability to build and scale marketing orgs from 20
• 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• Known for clarity, speed, and building high-trust, high-output teams
• Who Thrives Here
• Builders who love rolling up sleeves without losing altitude
• Leaders who bring order to chaos without killing creativity
• Operators who love both brand emotion and performance discipline
• People who move fast but think deeply
• Leaders who care about humans, culture, and community
• Those who believe “better every day” is a way of operating, not a tagline

Benefits

• Competitive salary + performance bonus + meaningful equity.
• We’re looking for someone who will help build a generational brand.