Chief Storyteller

This is a rare opportunity to shape how a fast-growing, multi-entity organization shows up in the market. As our Chief Storyteller, you’ll architect the narratives and positioning strategies that connect our brands to the market, generate leads, and influence leadership decisions at the highest level. You’ll bring senior leaders across entities together with one voice, ensuring we present a clear, unified value proposition in every pitch, campaign, and stage appearance. For someone who thrives at the intersection of creativity, strategy, and cross-functional leadership, this is a role where your work will directly fuel growth.

This is a part-time consulting role with flexible hours. The engagement will begin with an intensive upfront time commitment to establish frameworks, processes, and positioning strategy, then transition into ongoing part-time support.

MEASURES:

• Growth in marketing and sales-qualified leads
• Brand awareness and favorability
• Increases in website traffic and social engagement
• Expansion of media mentions and speaking opportunities
• Increases to new and upsell services, media and SAAS revenue
  
  

Reports To : CEO, Digital United

RESPONSIBILITIES:

Positioning & Messaging

• Define and articulate the unique value propositions of Digital United and its individual entities of professional services, media buying and SaaS offerings.
• Refine brand positioning and content syndication strategies: audiences, messages, frequency, and campaigns.
• Translate complex strategies into clear, persuasive narratives that resonate with clients, prospects, and internal stakeholders.
• Conduct market and competitive research to identify differentiators and refine positioning.
• Oversee and partner with DU entity execution resources.
  
  

Go-to-Market Strategy

• Define outreach and engagement across full sales funnel with emphasis on lead generation
• Advise on B2B marketing spend allocation (e.g., maximizing ROI on digital campaigns such as LinkedIn, Google Ads) and partnership channels
• Develop and execute marketing programs including tradeshows, thought leadership, speaking engagements, gated content, and blogs to drive awareness and leads.
• Build a comprehensive social media strategy and oversee execution. Ensure websites and social channels across all entities communicate the right story, updated with relevant assets and messaging.
• Establish CRM best practices, dashboards, and reporting that track pipeline and business development impact
• Support and mentor junior execution resources on best practices
• Define and create repeatable, data driven processes.
  
  

Brand Oversight and Alignment

• Ensure entities remain on brand and continue to evolve based on marketing and competitive landscape
• Oversee building of compelling, C-suite-ready marketing materials, case studies and other assets aligned to brand promise and differentiation points
• Identify and support effective cross marketing opportunities
• Serve as the connector who brings leadership across entities together to seize client opportunities and showcase our combined capabilities.
  
  

WHAT IT TAKES TO SUCCEED:

• 15+ years in creative strategy, brand consulting, or B2B marketing communications, ideally in agency or consulting settings.
• Proven track record of developing brand positioning and go-to-market strategies that deliver measurable results.
• Exceptional B2B storytelling skills—both written and visual—with experience creating client-ready presentations that resonate at the C-suite level.
• Strong understanding of the full funnel—from awareness to lead generation—with expertise in digital marketing, social media, and campaign planning.
• Skilled in CRM systems, dashboard development, and reporting best practices.
• Strong project management and stakeholder alignment skills; adept at orchestrating senior leaders across functions and entities.
• Ability to establish frameworks quickly, bring clarity to ambiguity, and equip teams to execute effectively.
  
  

COMPENSATION:

We offer a competitive salary based on experience and qualifications.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
• Frequent communication via phone, email, and video conferencing.
• Work is performed in a temperature-controlled office environment with standard lighting and noise levels. Position may require occasional travel to client site.
  
  

EEO & ACCESSIBILITY STATEMENT

DIGITAL UNITED is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com.

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