Circle Lead - ROMG

Circle Lead – Rest of Maharashtra & Goa As Circle Lead, you will drive the performance and expansion of Lenskart’s retail business across Maharashtra (excluding Mumbai) and Goa.

You will be responsible for leading a team of Area Managers, ensuring excellence in execution, driving profitable growth, and delivering the best-in-class customer experience across stores in your circle. This is a regional leadership role with P&L accountability and direct influence on customer satisfaction, team development, and retail excellence.

Key Responsibilities

1. Sales, Revenue Growth

• Own Circle with a clear focus on topline growth, store profitability, and unit economics .
• Drive same-store sales, conversion, ticket size, and repeat through strong in-store execution.
• Build and deliver aggressive growth plans for mature and new stores, including ramp-up and market share expansion.

2. Store Network Growth & Execution Excellence

• Lead new store launches, relocations, and refurbishments , ensuring faster break-even and productivity.
• Deliver 50%+ YoY growth through sharp micro-market planning and disciplined execution.
• Ensure consistent SOP adherence across stores , with a strong focus on selling processes and store readiness.

3. In-Store Customer Experience & NPS Leadership

• Own end-to-end in-store experience and consistently deliver best-in-class NPS .
• Drive customer-first behaviour through regular store walks, audits, and real-time feedback loops.
• Ensure high standards of service quality, grooming, hygiene, and selling etiquette across all stores.

4. Store Productivity, Inventory & Cost Control

• Maximize revenue per store and per staff member through optimal staffing and scheduling.
• Drive tight inventory discipline to reduce pilferage, returns, and stock ageing.
• Manage store-level costs while protecting customer experience and frontline selling bandwidth.

5. Team Leadership, Capability & Performance Culture

• Lead, coach, and develop Area Managers, Store Managers, and frontline teams .
• Build a high-ownership, high-performance culture with clear goals, accountability, and incentives.
• Invest in continuous capability building across sales skills, customer handling, and leadership depth .

6. Brand, Culture & Store Experience Standards

• Act as a custodian of the Lenskart brand and culture on the ground.
• Ensure every store reflects Lenskart’s premium yet accessible positioning .
• Champion agility, experimentation, and execution excellence across the circle.

7. Eye Test Quality & Selling Excellence

• Ensure 100% compliance with eye testing accuracy and optical standards.
• Partner with the Lenskart Academy to upskill optometrists and stylists on consultative selling and service excellence .
• Elevate eye testing from a process to a trust-building, conversion-driving experience .