City Demand Manager-Delhi

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lakh customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious?

Read on …

Key Responsibilitie s:

● Maximizing Revenue and Profitability: Develop city-specific strategies to identify growth opportunities, manage costs, and improve supply chain efficiency

● Enhancing Market Reach: Design targeted campaigns and interventions for underserved areas, leveraging customer data to refine delivery zones and drive penetration

● Product Portfolio and Pricing : Tailor product offerings to city preferences, ensure availability of popular items, and implement competitive pricing strategies

● Customer Satisfaction : Maintain high service standards by addressing delivery challenges, monitoring feedback, and enhancing the customer experience

● City-Specific Initiatives: Launch tailored programs to address unique demands, such as festivals or regional specialties, to boost customer loyalty

● Cross-Functional Collaboration: Align efforts across operations, procurement, logistics, and marketing teams to achieve city-level goals.

● Data-Driven Strategy: Use analytics to forecast demand, optimize pricing, and refine strategies by monitoring KPIs like churn rates and order value

We hope you have ...

● A Master’s degree in business administration, operations management, analytics, or a related field

● Strong interest in data-driven decision-making, market analysis, and supply chain optimization

● Proficiency in analytical tools such as Microsoft Excel, Tableau, or similar platforms

● Basic understanding of pricing strategies, market segmentation, and customer behavior analysis

● Attention to detail and accuracy in handling performance metrics and operational data

● Excellent communication and cross-functional collaboration skills