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CLM Executive

dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of dubizzle, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a CLM Executive, you will be supporting the creation, shaping, and optimising of CLM campaigns (consisting of email, push, in-app and web notifications) while also working with various internal teams to create end-to-end marketing strategies and user lifecycle journeys.

In this role, you will be responsible for:

Assist with the development of strategies to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
Create and run email, in-app and push notifications; assist in copywriting, email design and user performance of all C2C and B2C campaigns.
A/B Test and optimise CLM campaigns with strategic content, frequency and audience variations.
Work closely with all teams to understand the customer base through insight segmentation and data analysis.
Support in the launch of new product features, testing side-by-side with Product managers and leveraging email marketing & push notifications.
Increase CLM’s traffic & engagement contribution while maintaining the high quality of relevant and personalised messaging.
Constantly analyse data to plan strategies and execute campaigns.
Support with audience building, segmentation and testing.
Support BI/Tech teams with API-based campaigns.

Requirements

Bachelor’s degree or BSC from a reputable university.
1 - 3 years of experience in a similar field.
Knowledge of basic digital marketing & advanced CLM tools.
Practical knowledge of digital platforms and some of the CLM tools: Braze, Airship, Lean Plum, Acoustic, Moengage, Twilio, SendGrid, and SendinBlue (experience with at least one email automation platform).
Understanding of web analytics (experience with Google Analytics is preferred)
Strong understanding of current online marketing concepts, strategies and best practices.
Strong critical thinking, technical and data analysis skills.
Strong skills in MS Office Suite (Excel, PowerPoint).
Excellent communication and literacy skills.
Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy.
Self-motivated & willing to take on new challenges.

Benefits