CMI Manager

Job Description

Position Title: Manager CMI

Function: Marketing

Internal

Key Stakeholders:

• Marketing, R&D, Sales functions
  
  

External

• Research agencies and related vendors
  
  

Educational Qualification

MBA – Marketing

Experience

5-10 years

Desired Competencies

• Business orientation,
• Strategy/brand/consumer understanding,
• Handling teams and people,
• Statistics and design of experiments.
  
  

Key Responsibilities

To ensure robustness of market research initiatives to accurately predict market and consumer behavior/ trends within the overall requirements of category business plan and stipulated market research budget in order to increase the brand market share, brand health and overall sales for each category.

• Implement and monitor research studies
• Finalize research design, propose the methodology and location.
• Execute primary and desk research.
• Prepare/ review iterations and seek approval/ secure a sign off on final brief for the market research agency for consumer research.
• Brief external agencies on research objectives, designs, information, questionnaire design, analysis requirement, output format etc.
• Co-ordinate and manage external research
• Scan for secondary sources of information IN ORDER TO gather understanding of consumer needs (met and unmet) and market forces (Competition, Regulation etc.) as an input into organization/ brand strategy.
• Conduct market and consumer research through primary and secondary sources
• Analyse data both from current and past consumer insight initiatives.
• Design and carry out consumer checks to provide inputs into the design of consumer promos and product renovations and provide insights into brand teams.
• Coordinate and conduct prelaunch assessment of renovated/new product IN ORDER TO recommend entry strategy for new products/ services.
• Analyze/ Prepare innovation calendar and collate other research requests
  
  

Estimate costs and seek approval of budget IN ORDER TO ensure that critical researches are adequately funded and resourced.

• Prepare and deliver presentation
  
  

To management team, stakeholders on outcome of studies, general consumer trends etc. as required IN ORDER TO make available timely and pertinent information for decision making.

• Check approvals for authorizations
  
  

Check bills for accuracy with PO, highlight and resolve discrepancies; make adjustments after

referring to the vendor's account; respond to vendor queries regarding payments IN ORDER TO ensure timely and accurate disbursement of payments