CMI Manager

KEY JOB ACCOUNTABILITIES

• Create, drive and lead the CMI strategy for the country according to the local business challenges
• Drive the insights on consumer & shopper journey for Activation/Go to market according to the group or regional tools recommendations
• Build the local CMI Roadmap (plan, budget) by prioritising, selecting key topics and mobilizing the right resources
• Integrate market data and insights into consumer studies and analysis
• Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations
• Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with CMI Zone representatives
• Set up organizations / project teams, governance, tools and methods adapted to the realization of the country business strategy (benchmark ...)
• Communicate, advice and influence (in the daily life or strategic meetings) the right levels in the organization to impact business decisions
• Upskill local teams by sharing CMI expertise, introducing innovation and by leveraging internal and external benchmarking and networking; build and transmit a consumer centric culture
• Manage the local team budget
• Manage the local team, develop talents and manage cross functional projects

• 
  Consumer research innovator
• Guides and challenges business needs into a brief
• Adopts relevant leading-edge tools including digital
• Identifies, selects and challenges new and existing external partners
• Leads research projects until results integration data integrator
• Is future oriented & detects new trends
• Drives, collects and analyses data (brand, product experiences, market & shopper)
• Integrates social insights data
• Is statistics savvy & makes numbers meaningful
• Summarizes and leverages 360 data (incl digital, crm, media, retailers…) consumer champion
• Builds & transmits a consumer \u000bcentric culture
• Communicates insights with impact, clarity and conviction
• Collaborates effectively with different internal and external expert communities’ business influencer
• Acts as strategic business partner
• Transforms insights into business opportunities
• Develops and implements a cmi vision for the future

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR