Cold Email Outreach

Job Title: Email Outreach Specialist

Job Type: Full-time

Shift Timings: 7:00 PM – 4:00 AM

Job Location: Business Center, Main Shahra-e-Faisal, Near Nursery, Karachi

Salary Budget: 100K to 150K PKR

Job Overview:
We are seeking a results-driven Cold Email Outreach Specialist to plan, execute, and optimize high-performing cold email campaigns for both B2B and B2C audiences. This role requires hands-on expertise in outbound tools, lead sourcing, email deliverability, and performance optimization. The ideal candidate will take full ownership of campaigns from strategy to execution while collaborating closely with internal marketing and sales teams.

Key Responsibilities:

• Plan, execute, and optimize cold email campaigns for both B2B and B2C audiences using platforms such as Instantly.io, Smartlead.io, or similar tools.
• Develop campaign strategies, messaging frameworks, and outreach sequences.
• Perform audience segmentation and lead sourcing using Apollo or other lead-generation tools.
• Manage email deliverability, inbox warming, and performance optimization.
• Continuously analyze campaign metrics (open rates, reply rates, click-throughs, bookings) and implement improvements.
• Take full ownership of outbound campaigns from setup to results, ensuring deadlines and KPIs are met.
• Collaborate with internal teams to align email campaigns with broader marketing and sales strategies.
• Ensure campaigns are personalized and compliant with email regulations for both B2B and B2C outreach.

Requirements:

• Proven experience running successful cold email campaigns for B2B and B2C clients, preferably US-based.
• Ability to showcase past campaigns, results, and performance metrics.
• Strong understanding of email deliverability, outbound best practices, and spam compliance.
• Hands-on experience with Instantly.io, Smartlead.io, or similar platforms.
• Experience with audience segmentation and lead sourcing using Apollo or similar tools.
• Self-driven and capable of working independently with minimal supervision.
• Strong team collaboration skills and ability to work effectively across departments.
• Excellent written communication skills and attention to detail.

Nice to Have:

• Previous experience in agency settings or multi-client campaigns.
• Knowledge of multi-channel outreach strategies (LinkedIn, cold calls, etc.)
• Experience in both B2B and B2C campaign optimization.

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• Your current salary ?
• Are you able to manage night shift ?

Education:

• Bachelor's (Preferred)

Work Location: In person