Commercial Director - Net New Sales

At Sabio Group, we're dedicated to fostering an environment where employees thrive. Since 1998, we've built a dynamic culture that is both challenging and fun, driven by a team of ambitious, knowledgeable individuals who are passionate about leading the CX revolution. We're seeking creative, resourceful people to join our fast-growing organisation, where you'll have the opportunity to develop your skills and contribute to a culture of continuous learning.

We work with some of the world's largest organisations across various industries, delivering exceptional digital customer experiences through our unique blend of expertise, technology, and insight. As one of Europe's fastest-growing providers of CX transformation solutions, we're committed to sustainability, diversity, and inclusion, ensuring our workforce reflects the diverse society we serve. Join us and help shape the future of customer experience.

We are currently looking for a passionate and enthusiastic Commercial Director - Net New Sales to join our Sales team.

The Commercial Director - Net New Sales is responsible for driving new business growth, expanding Sabio's client base, and establishing a strong market presence within the UK. This role focuses on securing net new customers, developing high-value relationships with key decision-makers, and positioning Sabio's CX solutions as the preferred choice for organisations looking to enhance their customer experience.

As a senior commercial leader, this role requires a deep understanding of the CX and contact centre industry, a proven ability to execute complex sales cycles, and a track record of exceeding revenue targets. The Commercial Director - Net New Sales will lead a high-performing team, working closely with internal stakeholders to develop and execute a robust go-to-market strategy.

We look for people with the right cultural fit having what it takes to drive our business forward. We also look for people who are keen to develop new knowledge and skills, because our growth is ultimately dependent on yours. You will play an important role in driving change within our business, joining a department that is continually on a journey of change.

Key Responsibilities

New Business Development & Market Expansion

• Develop and execute a net new sales strategy to drive business growth and expand Sabio's footprint in the UK.
• Identify and engage with high-value prospects, building a strong pipeline of new business opportunities.
• Lead the entire sales cycle, from prospecting and need creation to negotiation and closing high-value contracts.
• Work collaboratively with marketing, presales, and consulting teams to develop tailored solutions for prospective customers.
• Establish Sabio as a trusted CX partner by positioning its expertise and thought leadership within the industry.

Commercial & Revenue Growth

• Own and achieve revenue and growth targets for net new sales.
• Develop and execute sales plans that maximise customer acquisition and long-term value.
• Ensure accurate forecasting, reporting, and analysis of sales performance and pipeline metrics.
• Drive the commercial negotiation process, ensuring profitable and sustainable deal structures.
• Work with finance and legal teams to ensure smooth contract execution.

Stakeholder Engagement & Relationship Management

• Build and maintain relationships with senior decision-makers, including C-suite executives and heads of CX, digital, and IT.
• Act as a trusted advisor to prospects, understanding their challenges and positioning Sabio's CX solutions to meet their business objectives.
• Represent Sabio at industry events, conferences, and networking opportunities to drive brand awareness and market engagement.
• Lead and develop a high-performing sales team focused on net new sales.
• Implement best-in-class sales methodologies, ensuring a structured and effective approach to customer engagement.
• Drive a culture of continuous learning and improvement within the team.
• Support and coach team members to enhance their sales effectiveness and career progression.

Skills Knowledge and Expertise

Skills

• Proven Sales Leadership - Extensive experience in senior commercial roles within the CX, SaaS, or contact centre industry.
• New Business Expertise - Strong track record of successfully securing net new customers and exceeding growth targets.
• Strategic Selling & Consultative Approach - Ability to engage with senior executives, understand their challenges, and position solutions effectively.
• Commercial Acumen - Experience in structuring, negotiating, and closing complex, high-value deals.
• Market & Industry Knowledge - Deep understanding of the UK business landscape, CX trends, and competitive positioning.
• Stakeholder & Relationship Management - Ability to build long-term, high-value relationships with key decision-makers.
• Sales Process & Methodologies - Familiarity with structured sales approaches (e.g., Challenger Sale, Solution Selling, or Miller Heiman).

Knowledge

• Experience selling cloud-based CX solutions and digital transformation services.
• Background in enterprise sales within large, complex organisations.
• Knowledge of AI-driven customer engagement and automation technologies.

Technologies

CRM and pipeline management tools (e.g., Salesforce, HubSpot, Microsoft Dynamics). Cloud contact centre platforms (e.g., Genesys, NICE, Avaya, Five9). AI-powered customer engagement solutions. Business intelligence and analytics tools for sales forecasting.

Qualifications

Bachelor's or Master's degree in Business, Sales, Marketing, or a related field. Extensive experience in enterprise B2B sales, with a focus on securing new customers.

Certifications

Sales or leadership certifications (e.g., Miller Heiman, Challenger Sales, SPIN Selling). Certifications related to customer experience, digital transformation, or cloud technology.

This is your chance to join and friendly and passionate team that will motivate you to learn and develop your career in the company.

Benefits may include:

Pension Scheme
Remote/Flexible work
Life insurance
Private health and dental care
Cycle to work
28 days paid holiday a year- (this includes three Sabio days)
LinkedIn Learning
Plus many more! (Benefits are dependant on your base location.)

The Small Print

Strictly No Agencies; any submission of resumes without prior request from Sabio Group will not be deemed as an introduction and therefore will not warrant an introduction fee. All applicants must have the right to work in the territory to which the role relates (UK & EU). Sabio Group are unable to offer sponsorship on any roles advertised.