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The Data Analyst – Commercial Excellence plays a central role in ensuring data-driven visibility across the company’s commercial performance. Reporting directly to the Global Commercial Excellence & Strategy Lead, this role is responsible for preparing analytical reports, and developing insights that support global sales effectiveness, market understanding, and growth initiatives.
CRM Data Management & Reporting
- Ensure the accuracy, completeness, and consistency of CRM data across global and regional sales teams.
- Establish and maintain data quality routines, audit checks, and governance reports.
- Build and maintain dashboards and reports (e.g., Power BI, Excel) that visualize pipeline health, conversion rates, and sales productivity.
- Collaborate with IT and regional sales teams to ensure CRM usability and alignment with commercial reporting needs (without performing system-level coding or configuration).
- Support the rollout of CRM-related training and data discipline initiatives.
Commercial Analytics & Insights
- Analyze sales performance data to identify trends, opportunities, and performance gaps across geographies, products, and customer segments.
- Support growth and transformation initiatives by providing data-driven analyses and business cases.
- Develop presentations and summary reports for leadership, highlighting key insights and recommendations.
- Work closely with regional teams to ensure consistent measurement and tracking of key commercial KPIs.
Market Intelligence Support
- Collaborate with the Market Intelligence Lead by structuring and analyzing internal and external datasets (e.g., customer financials, pricing, competitive data).
- Develop standardized analytical templates and visualizations that translate market data into strategic insights.
- Combine internal sales data with market intelligence outputs to support opportunity sizing and share-of-wallet analysis.
Performance Tracking & Strategic Support
- Contribute to the monitoring of quick wins, medium- and long-term initiatives driven by the Global Commercial Excellence & Strategy Lead.
- Ensure consistent, data-backed tracking of initiative outcomes and value realization.
- Support ad-hoc analytical projects and leadership requests related to commercial performance, pricing, and customer segmentation.
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