Commercial Licensor Marketing Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
The Entertainment Partnerships & Business Management team is responsible for managing relationships with partners (studios/licensors) and for maximizing our joint-licensed businesses around the world.

Our team manages relationships at both Global and Regional level, across North America, Europe, Latin America, and Asia-Pacific, serving as the portfolio manager on behalf of both Mattel and the partner. For newly available IP/properties, our team also manages commercial pitches and deal negotiations with regional external partners.

We focus 360 degree partnership management from business development to commercial execution by primarily working with our commercial teams across the globe, as well as our product & marketing teams, to ensure we jointly bring our best plans to retailers and consumers and ultimately drive the business. This often involves cross-Mattel collaboration with many teams such as sales, finance, etc.

Our partners include Universal, Disney, Warner Bros Discovery, Microsoft, Paramount, Netflix and other notable licensors of IP. Our/their portfolios at Mattel include brands such as: Jurassic World, DC, Disney Princess, Cars, Toy Story, Minecraft, Teenage Mutant Ninja Turtles, Nintendo, KPop Demon Hunters, Formula 1 and other top tier properties.

The Opportunity:

This role partners closely with the Senior Director and is responsible for a key portfolio of partners and creates commercial plans to maximize their licensed brands/properties. This role will be a strategic partner to many internal & external teams. The ability to understand the big picture, while driving execution around the needs of the joint business, will serve them well.

What Your Impact Will Be:

• Produce new business opportunities for key portfolio and provide input into business proposal creation
• Lead competitive and category analysis (e.g., Circana/NPD) to identify white space opportunities, optimize product plans, and support new business proposals
• Drive key commercial planning milestones ensuring alignment with global business objectives and partner priorities
• Deliver actionable demand and sales insights that help guide regional and global strategies
• Own forecasting processes that support business planning
• Translate POS and market performance data into strategic recommendations that inform both internal decision-making and external partner alignment
• Facilitate cross-functional collaboration by setting agendas, synthesizing discussions, and driving follow-up actions for global commercial meetings and partner touchpoints

What We’re Looking For:

• 8+ years (6+ years with MBA) experience in global strategy or global/international marketing/sales development
• Ability to effectively communicate across stakeholders: experience setting agendas, leading meetings, and driving teams to clear action items
• Strong PowerPoint and Excel skills, with Tableau familiarity
• Strong analytical background with ability to present strategic roadmaps concisely
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy