Comms/Marketing Specialist

The responsibilities will include the following:

Essential Duties:

Content Development & Messaging

• Drafts and assists with editing content for diverse audiences, including patients, faculty, researchers, students, peers/referring providers, and the broader health care community.

• Coordinates with clinical leadership and communications colleagues to align content with departmental priorities and institutional objectives.

• Contributes to materials, such as web copy, patient stories, service line features, provider bios, newsletters, and internal communications.

• Supports content planning and review processes in collaboration with the central communications team, ensuring alignment with organizational messaging and acting as a liaison for basic content coordination needs.

• Ensures all communications follow CUIMC brand voice, HIPAA requirements, and institutional messaging guidelines.

• Creates engaging, high-quality content and graphics for departmental social media channels, ensuring consistency, brand alignment, and strategic coordination with related communications projects.

Digital Marketing

• Assists the marketing team with implementing campaigns to support patient acquisition, faculty promotion, clinical program visibility, and research awareness.

• Updates and maintains department websites using CMS tools (e.g., Sitecore, Drupal, Adobe) under guidance from senior staff.

• Help prepare and distribute email marketing campaigns, including audience segmentation, formatting, and scheduling, using tools such as Salesforce Marketing Cloud or Mailchimp.

• Contributes to the development of social media content calendars and scheduling; monitor audience engagement and flag items for follow-up.

• Supports the development and scheduling of social media content calendars under the guidance of communications leadership; monitors audience engagement trends and flags declines for follow-up, while proactively identifying potential calendar conflicts and applying industry best practices to optimize audience reach and engagement.

• Applies foundational SEO practices to improve content visibility and assist with SEM initiatives.

• Helps maintain provider profiles, including bios, specialties, expertise, headshots, and locations.

• Tracks and reports on assigned project expenses to ensure budget adherence.

• Provide basic brand guidance and content assistance to departmental stakeholders.

Analytics & Performance Tracking

• Collect data on campaign and channel performance using analytics tools (e.g., Piwik Pro Analytics, social media insights, CRM dashboards).

• Prepare summary reports and highlight observations for senior staff review.

• Assist with benchmarking research and trend tracking to inform future content and marketing activities.

Project Management

• Serve as a point of contact for day-to-day communications and marketing requests within assigned department(s).

• Prepares concise summary and project status reports with key observations, communicating findings and deadlines clearly to senior staff for review and decision-making.

• Work closely with clinical faculty and staff to gather information, approvals, and materials for communications projects.

• Coordinate project timelines and deliverables with internal teams, including editorial, digital, marketing, design, and media relations.

• Assist with drafting press releases and coordinate with CUIMC Office of Communications for media review and distribution.

Other

• Stays informed about emerging trends in healthcare marketing, digital communications, and academic medicine.

• Participates in communications projects and initiatives as assigned by senior staff.

• Performs other duties as required.