Develops and implements effective and creative designs that meet organizational objectives using a variety of digital design and web site development applications, techniques and tools. Designs and creates high end layouts that can be translated to multi-media channels including video, print, social media and online.
Major Responsibilities:
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Concepts, develops and implements creative solutions for a variety of projects including organization videos, presentations, marketing campaigns (both traditional and print), patient education materials, infographics and online tools, while maintaining and ensuring visual design consistency. Translates and adapts work to fit across multiple medias.
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Develops mockups and prototypes from product specifications and user flows, collaborating with customers to develop creative, appropriate design approaches. Provide customers with site maintenance assistance and revisions.
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Works creatively within the brand architecture. Ensures that all designs and presentations are aligned with Aurora's visual identity and branding guidelines.
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Develops printed collateral including brochures, posters, flyers, banners, tradeshow materials, and PowerPoint presentations. Incorporates photography and video into design work to create a modern, trend-aware design style with a high-end aesthetic appearance.
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Develops user interface features, site animation, and special effects. Creates designs/chooses photos/graphic elements that are creative, fresh and enhance readability.
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Arranges and produces photo/video shoots as necessary.
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Develops effective, creative, advanced on-screen presentations that meet customer and organizational needs. Collaborates with customers to produce creative presentations-considering development for online educational/informational purposes as well, when appropriate.
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Identifies presentation objectives, target audience, equipment to be used for presentation and interpret data for translation into graphic communication and produces presentations reflecting that information.
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Produces and presents creative concepts and designs to cross-functional teams throughout the system.
Licensure, Registration, and/or Certification Required:
Education Required:
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Bachelor's Degree in Graphic Design or related field.
Experience Required:
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Typically requires 3 years of experience in supporting design, visual arts and digital design.
Knowledge, Skills & Abilities Required:
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Experience in concepting for print, web and broadcast/interactive mediums, creating designs that are visually inviting, functional, dynamic, effective, and capable of maintaining the brand image.
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Solid understanding of marketing principals, advertising, public relations and design. Experience developing creative designs for a variety of audiences and media types, including online and offline media.
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Ability to collaborate with others, work independently and stay on top of trends within healthcare and globally.
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Knowledge and understanding of front end development of websites.
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Strong computer skills including Adobe Creative Suite Photoshop, After Effects, Illustrator, Apple Keynote, CSS, HTML, JavaScript knowledge.
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Understanding of video editing, 3D animation and photography.
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Understanding of current web technologies including web servers, HTML, and Internet browsers.
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Proven expertise in developing creative designs for a variety of audiences and media types, which includes both online and offline media.
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Proven expertise in visual communication, including technical aspects of design, layout, color, and typography.
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Proven ability to independently organize and prioritize work, to manage multiple projects, meet production standards, and maintain a flexible schedule.
Physical Requirements and Working Conditions:
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This position requires travel, therefore, will be exposed to weather and road conditions.
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Operates all equipment necessary to perform the job.
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Exposed to a normal office environment.
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.