Communication Specialist

The Sony spirit is about freedom, no limits, empowerment, innovation, imagination, autonomy, creativity and choice. With business operations all over the globe, we provide high quality lifestyle products offering entertainment through technology.

Global Business Services (GBS) provides services to Sony, globally, in a wide range of areas ranging from Online Marketing to Translation and Project Management. We work in a dynamic and interactive environment in our headquarters based in Istanbul. We are driven by our customers and support them with our core values of professionalism, passion, creativity, and proactivity.

Direct deliverables will include:

• End-to-end e-mail campaign management and coordination for Central, local e-mail, and automated campaigns using marketing automation tools.
• Plan & Execute CRM content operations for Global Scope across multiple countries
• Basic & Complex targeting for marketing messages via Customer profiling & audience building, understanding of data related practices
• Define & Execute A/B test and present results
• Take responsibility in service improvement efforts
• Execute quality assurance activities for own / team’s services on all deliveries.
• Planning & Executing insight deliveries, such as survey creation and distribution
• Take responsibility in on-boarding of new members
• Support various communication activities within the organization for both internal stakeholders and Sony customers

Qualifications:

• Relevant degree from a reputable university
• A Master’s degree in BA or Communications or relevant business area experience would be a plus.
• Proven experience in CRM, with a strong focus on email marketing campaigns
• Interest in the electronics and/or gaming market and Sony brand
• Excellent written and spoken communication skills in English
• Understanding of the communications domain as well as relevant business processes
• Understanding of marketing automation including e-mail design, responsive HTML coding, SQL query building, tracking and analysis of results
• Hands-on Experience with marketing automation tools
• Familiarity with Amazon Web Services (AWS) , Salesforce Marketing Cloud is a strong plus
• Proficient in Microsoft Excel and comfortable working with data
• Experience in customer segmentation, A/B testing, and campaign performance analysis
• Experience in campaign coordination in digital channels (web, e-mail, mobile push, or paid media) is a plus
• Process-oriented and result-driven
• Attention to detail and precision regarding the operations
• Independent and proactive approach to work
• Strong verbal and written communication skills to communicate with colleagues and stakeholders at various levels
• Desire to learn and achieve targets under pressure and tight deadlines
• Ability to work in a multicultural and international business environment
• Willingness to travel abroad when necessary.
• Military service shall be completed or deferred for at least 2 years for male candidates

Applications from foreign candidates will also be evaluated.

All applications will be acknowledged and treated confidentially.

Please add your most up-to-date CV to the application, we will only consider the applications with CVs.