Communication Specialist

Position Summary

Support the planning, creation, and day-to-day management of Southland’s communications strategy. This role executes social, web, and campaign activities that promote the company’s brand, highlight project success, and strengthen Southland’s visibility across digital channels.

Position Details

Social Media & Digital Execution

• Draft and schedule daily/weekly social media posts across LinkedIn, Instagram, Facebook, and YouTube following brand, social media strategy, and writing guidelines in collaboration with the Communications team.
• Support the content and editorial calendars and coordinate with internal partners to source timely updates.
• Monitor social channels daily, document sentiment, flag potential issues, and respond to comments and direct messages.
• Execute manual posting to platforms such as Glassdoor and Handshake in collaboration with key stakeholders.
• Support paid campaign setup and tracking under senior specialist guidance.
• Collaborate with the creative team on visuals, templates, and multimedia assets that support ongoing social media posts and campaigns.
• Refresh social media banners and visuals quarterly with the creative team.

Content Collection & Coordination

• Gather photos, stories, and project highlights from teams across the business in accordance with marketing campaigns and initiatives and the content marketing strategy.
• Upload and organize content assets (photos, quotes, documents) in Open Asset and shared libraries.
• Track and manage requests for content tied to campaigns, award submissions, and events.
• Support creation of project profiles and website content updates.

Website & SEO Support

• Upload and update project profiles, leadership bios, and thought leadership articles.
• Assist with annual website audits and help maintain content accuracy.
• Support keyword research and apply SEO updates under the direction of the manager or senior specialist.

Campaign Support

• Support the execution of marketing and partnership campaigns.
• Assist with logistics and content for awards and trade show/conference tracking.
• Create Bitly links and playlists for YouTube uploads.

Analytics & Reporting

• Collect and organize performance data for social, web, and other campaign metrics.
• Draft monthly reporting decks for review by senior specialist.
• Conduct industry research and competitor activity to flag new trends or opportunities.

Collaboration & Team Support

• Partner with the Communications team to cross-promote stories and maintain message consistency.
• Participate in content planning meetings and contribute ideas for campaigns.
• Assist with the Talent Community newsletters as needed.

Qualifications

• 2–4 years of experience in communications, marketing, or digital media.
• Strong writing and editing skills with attention to detail and tone.
• Proficiency with social media management tools (Hootsuite or similar).
• Basic knowledge of SEO and web content management systems.
• Organized and proactive, with the ability to manage multiple projects, tasks and deadlines.
• Timely and accurate execution of posting schedules.
• Growth in engagement and consistency across social channels.
• Improved accuracy and quality of website and campaign content.
• Reliable delivery of data and reporting for leadership review.
• Positive collaboration feedback from internal and external partners.

Benefits

As a 100% employee-owned company, we offer a comprehensive benefits package for you and your family:

• 401(k) plan with 50% company match (no cap) and immediate 100% vesting
• Medical, dental, and vision insurance (100% paid for employee)
• Annual bonus program based upon performance, achievement, and company profitability
• Term life, AD&D insurance, and voluntary life insurance
• Disability income protection insurance
• Pre-tax flexible spending plans (health and dependent care)
• Paid parental leave
• Paid holidays, vacation, and personal time
• Training/professional development opportunities and company-paid memberships for professional associations and licenses
• Wellness benefits

About Southland Industries

As one of the nation’s largest MEP companies, Southland Industries is built on the foundation of great people. Since 1949, we have put our people first, enabling growth, professional achievement, and innovation. If you want to join a fast-paced environment where you’re engaged, challenged, and valued, apply now to join our dynamic team.

To learn more about careers at Southland, explore our career opportunities, follow us on social media, and check out our website.

Southland Industries and all its subsidiaries are an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing our employees with a safe work environment free of discrimination and harassment. All employment decisions at Southland Industries are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, gender, national origin, ancestry, age, disability, medical condition, marital status, family care or medical leave status, veteran status, or any other status protected by the laws or regulations in the locations where we operate. Southland Industries will not tolerate discrimination or harassment based on any of these characteristics.

Contingent Employment: All employment offers are contingent upon successful drug tests, background checks, and professional reference checks. Roles that include driving as an essential job duty will be required to have a successful Motor Vehicle Record check (MVR). We are not able to offer sponsorship of employment at this time.

External Agency Announcement: Its Southland Industries' policy not to accept candidate submissions from recruiting agencies without an active and authorized work order. Candidate ownership can only be established after a bona fide work order is issued by a member of the Southland Industries Talent Acquisition team and the candidate is appropriately submitted through our Applicant Tracking System (ATS).