Communications and Marketing Manager

OVERVIEW:

TRIAD exists to advance the gospel among the hardest-to-reach places and people groups. The Communications and Marketing Manager is responsible for leading the organization’s communications and marketing strategy targeting our U.S. audience, with a strong focus on engagement through social media, email campaigns, and other platforms. This role manages both U.S.-based communications activities and an international team, ensuring consistent messaging and outreach. The Manager contributes to organizational success by elevating brand visibility, overseeing media relations, and executing strategic content and marketing initiatives.

INDIVIDUAL PROFILE:

The Communications and Marketing Manager will be a mature follower of the Lord Jesus Christ, be in fellowship with a Bible-believing church, and want to make a difference through involvement in world missions and evangelism. This individual must personally embrace the purpose, vision, beliefs, and values of TRIAD and embrace our multi-organization approach to mobilization. This leader must possess critical thinking skills, creativity, demonstrate dependence on God, enjoy spiritual vitality, and have an obvious passion to mobilize resources for world mission with the conviction that the church is the “sender.”

PRIMARY RESPONSIBILITIES:

The Communications and Marketing Manager responsibilities identified below include TRIAD and its subsidiary entities.

Strategic Communications and Marketing

• Develop and implement a comprehensive communications and marketing strategy for our U.S. based audience.

• Align communications goals with organizational priorities and stakeholder needs.

• Identify and measure Key Performance Indicators (KPIs) to assess the effectiveness of marketing campaigns.

• Leads, guides, and empowers U.S. communication and marketing by providing vision and strategy.

• Creates and executes a U.S. communications plan that is aligned with the overall marketing strategy of the organization and spearheads the development of that marketing strategy.

• Identifies key internal and external audiences and develops specific and relevant messages for each audience.

• Identifies the appropriate medium (ads, newsletters, social media, websites, etc.) to deliver our message and develop a plan for when and how to share information.

• Ensures all communications are presented in a courteous and professional manner and with appropriate consideration to security when speaking about sensitive data or information.

• Uses our current CRM (Salesforce) and systems for communications with the Communication Team, staff, and partners.

• Provides guidance, leadership, vision, and collaboration to all elements associated with the communication of TRIAD and its subsidiary organizations.

• Assists in website content development and maintenance of content, ensuring website content is current, relevant, on-brand, and aligned with TRIAD’s values.

• Identifies and evaluates new tools, programs, integrations, or systems for executing communications strategy—either for increasing organizational efficiency or enhancing communications effectiveness.

• Identify communication gaps across integrated platforms and services and develop strategy to bridge these.

Content & Media Management

• Provide direction and oversee the production of U.S digital content (e.g., social media posts, newsletters, website content, email designs, annual reports, proposals, press releases, etc.) as the primary creator of copy for these mediums.

• Lead the development of media relations plans and secure media coverage.

• Manage the organization's voice and ensure consistent messaging across platforms.

• Provide oversight and direction to the Communications Team for U.S.-based communication as they monitor, listen, and respond to users, supporters, and donors.

• Monitor trends in social media tools, applications, channels, design, and strategy, along with e-marketing best practices, and implement as appropriate while maintaining consistency with TRIAD’s voice and branding.

• Provides the vision, strategy, and implementation plan for social media and email campaigns to U.S.-based audiences.

• Revises social media and email campaigns when needed, including new subscriber drip campaigns.

• Identify threats and opportunities in user-generated content surrounding the mission of the organization. Report notable threats to appropriate management.

• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media and email campaigns.

• Research, assign, edit, rewrite, or proofread various products as assigned.

• Plans and executes the content for weekly and monthly (or as determined appropriate) newsletters for the organization’s mailing lists.

Team & Budget Management

• Provide direction and support to our team of communications staff (domestic and international).

• Supervise TRIAD’s U.S. media graphic design professional (based internationally) to oversee all content production for our U.S. audiences.

• Manage the communications and marketing budget, including forecasting and expense tracking.

• Oversee contractors or vendors (e.g., graphic designers, PR consultants, ad agencies, etc.).

Digital & Platform Management

• Oversee social media and email strategy and execution across platforms (e.g., X, LinkedIn, Instagram, Facebook, MailChimp, etc.).

• Manage email marketing campaigns using tools like Mailchimp.

• Monitor analytics to adjust content and outreach strategy for maximum engagement and impact.

Stakeholder & Internal Communication

• Collaborate with leadership and program teams to gather content and align messaging.

• Support internal communication initiatives and organizational culture-building.

Public Relations

• Represent the organization in public forums such as events and conferences and raise awareness about our mission, purpose, and cause when applicable.

• Foster community relations through events and involvement in community initiatives when applicable.

Brand Management & Development

• Serve as the steward of the organization's brand identity, ensuring consistency in tone, visual design, and messaging across all channels and materials.

• Assess and refine brand elements over time to reflect evolving organizational goals, audience needs, and market trends.

• Provide guidance and training to staff and partners on brand usage.

• Oversee the creation and approval of branded assets (logos, templates, presentations, reports, etc.).

Supervisory & Leadership Responsibility

• Responsible for providing direction to the Communications Team and the Communications Team Leader for all U.S.-based content, which includes team members primarily working overseas.

• Responsible for developing and maintaining TRIAD’s marketing strategy.

• Responsible for developing and maintaining a Strategic Communications Plan.

• Responsible for developing and maintaining a Message Framework, TRIAD’s guidelines for communication voice, style, and standards.

• Responsible for updating and maintaining TRIAD’s Brand Guidelines and ensuring adherence to the TRIAD Brand Guidelines.

• Responsible for developing early strategic and attainable goals for the Communications Department.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism or related field.

• 5+ years’ experience in communications and marketing, with at least 2 years in a management role.

• Proven track record of developing and executing multi-platform campaigns.

• Strong writing, editing, and verbal communication skills.

• Experience using digital marketing tools, analytics, and CRM/email platforms.

• Ability to lead cross-functional and cross-cultural teams.

PREFERRED QUALIFICATIONS:

• Experience in a nonprofit, advocacy, or mission-driven organization.

• Familiarity with global audiences and working remotely within an international organization.

KEY COMPETENCIES:

• Strategic thinking

• Leadership and team management

• Adaptability and problem-solving

• Creativity and innovation

• Analytical mindset (data-driven decision making)

• Collaboration and interpersonal skills

DISCLAIMER:

Job descriptions are not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

STAFF COMPETENCIES AND CHARACTERISTICS

The following list describes the general competencies that correspond to responsibilities, skills, and requirements of the staff job description, leading to effective work.

• Interpersonal Skills

o Treats others appropriately with courtesy, sensitivity, and respect

o Resolves differences effectively and graciously

o Contributes to team cooperation within and among work groups

• Communication

o Listens actively and asks for clarification as needed

o Expresses thoughts clearly in speaking and writing

o Selects the medium, forum, and manner appropriate for the setting and culture

• Decision-making

o Considers differing points of view and seeks input

o Able to analyze facts, solve problems, and make decisions

o Demonstrates prayerful discernment and good judgment

• Adaptability

o Flexible in dealing with people’s differing work styles and cultures

o Responds constructively to setbacks and changing conditions

o Receptive to new or additional assignments

• Task Management

o Demonstrates mastery of fundamentals required for the assignment

o Plans, organizes, and prioritizes workload for timely completion

o Takes initiative that leads to effective results

• Servanthood

o Shows a commitment to serve for the good of others

o Ensures that actions meet the needs of the work context

• Continual Learning

o Assesses and recognizes own strengths and weaknesses

o Maintains a growth plan updated on a yearly basis and pursues self-development

o Regularly meets with a growth partner for accountability and encouragement

• Behave Ethically

o Understands ethical behavior and business practices

o Ensures own behavior and the behavior of others is consistent with these standards and aligns with the values of the organization

• Focus on Community

o Establishes and maintains positive working relationships with others both internally and externally to achieve the goals of the organization

o Anticipates, understands, and responds to the needs of internal and external clients

o Works cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness

o Positively influences and encourages others

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Work Location: Hybrid remote in Parker, Colorado 80134