Communications Coordinator

Job Summary: To provide for the broad vision, leadership and initiative needed to plan, organize, implement and evaluate NBAS’ delivery of high-quality two-way communications and associated public relations activities to build mutually beneficial relationships between Berrien RESA and its constituents; seeking to make Berrien RESA indispensable to its constituents.

Qualification Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and/or Experience:

Minimum of a Bachelor’s Degree with an emphasis in marketing, public relations, communications or other related fields. Master’s Degree preferred.

Successful experience in the field of marketing, public relations or journalism preferred.

Essential duties and Responsibilities:

• Counsel the Superintendent, Board, and Leadership team regarding communication and public relations issues and planning.
• Provide communication services for NBAS and its affiliated programs in the areas of public relations, marketing, advertising, publishing, social media and graphic design.
• Assist in the conception and development of communication activities/strategies in support of the NBAS’ strategic plan goals.
• Write and edit documents, talking points, press releases, brochures and publications.
• Coordinate/produce alternative communication for the district (podcasts, radio commercials, videos, etc.)
• Provide training in customer service, public relations, and communication.
• Provide counsel to the Superintendent, Board of Education and staff on the appropriate media messages and venues most likely to ensure successful programs and campaigns.
• Responsible for establishing and maintaining relationships with area media outlets.
• Work to develop, maintain and protect the integrity of the NBAS’ brand.
• Provide communication and graphic design support to local districts.
• Supervise, evaluate, and develop/manage the budget of the Graphic Designer/Social Media operations.
• Oversee the NBAS website and social media technologies to ensure functionality and that the content matches the brand and the mission of NBAS.
• Work to coordinate and support a common outreach plan to establish/strengthen relationships with community partners.
• Work with outside vendors to produce communication and marketing materials.
• Actively participate in regional and/or state-wide projects to strengthen NBAS’ brand in the education community.
• Regular and predictable attendance.
• Other duties as assigned by the Superintendent.

Knowledge, Skills and Abilities:

• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement date; Designs workflow and procedures.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Interpersonal Skills – Focuses on solving conflict positively; Maintains confidentiality; Listens to others to gain understanding; Manages emotions; Remains open to others’ ideas and tries new things.
• Oral Communication – Speaks clearly and persuasively in all situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication – Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork – Exhibits objectively and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Change Management – Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Leadership – Exhibits confidence in self and others; delegates work assignments matching responsibility to the person; Gives authority to work independently; Inspires and motivates others to perform well; Provides recognition for results; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
• Managing People – Includes staff in planning, decision-making, facilitating and process improvement.; Makes self available to staff; Provides regular performance feedback to staff; Develops staff skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products, and services.
• Judgement – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making; Makes timely decisions.
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence.
• Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follow through on commitments.
• As the primary architect of the district’s public image, you will lead the conception and execution of comprehensive marketing, social media, and advertising strategies for NBAS and its affiliated programs. Your day-to-day responsibilities will range from high-level tasks—such as drafting press releases and advising leadership on communication planning—to hands-on production of podcasts, videos, and graphics. You will be responsible for maintaining the integrity of the NBAS brand, managing vendor relationships, and providing essential communication training to staff. By overseeing the district website and coordinating community outreach, you will ensure a consistent, professional, and engaging voice that connects our schools with the broader public.
• As the Radio Station Manager: The Radio Station Manager oversee the operation of the WNBI radio station, including scheduling, programming, software updates, troubleshooting station issues and ensuring compliance with all FCC regulations and policies.
• As Technology Assistance: The Technology Lead oversees the strategic implementation and daily administration of all software platforms dedicated to District communication. This role serves as the primary architect of the District’s digital outreach, ensuring all systems—from parent notification portals to internal collaboration tools—are integrated, secure, and user-friendly. During the summer months, the Lead transitions into a collaborative technical role, providing hands-on support to the Technology Department to facilitate infrastructure upgrades, hardware deployment, and system maintenance in preparation for the upcoming academic year.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, walk, sit and talk or hear. Specific vision abilities required by this job include close vision, distance vision and depth perception.

Terms of Employment:

This is a twelve-month position. Salary and benefits as established by the Board of Education.

Evaluation:

Performance of this job will be evaluated by the Superintendent.

INTERVIEW TIMELINE

Action Date

Application deadline, 4:00 PM EST Friday, April 3, 2026

Selection of candidates to interview Friday, April 10, 2026

First round of interviews Week of April 13-17, 2026

Second round of interviews Week of April 20-24, 2026

Anticipated Board approval Monday, April 27, 2026

Start Date Wednesday, July 1, 2026