Communications Manager

JOB DUTIES

Marketing Development & Program Management

· Responsible for all ARCE digital and print content related to marketing and promotions.

· Develops marketing materials for special donor initiatives, e.g., year-end fundraising acquisition campaigns, specific cultural preservation project appeals.

· Analyzes conversion and click-through data to determine the highest performing donor groups and the effectiveness of marketing and fundraising methods and materials.

· Oversees editorial content and marketing messaging to ensure consistent brand and messaging.

· Monitors and analyzes which marketing methods yield the best results, including online advertising, email, and social marketing.

Communications & Public Outreach Direction

· Exercises overall direction of ARCE messaging in collaboration with stakeholders.

· Responsible for the content of the ARCE website, social media, direct email messaging, digital products, and print media.

· Assures consistency in style and quality of written content from a wide variety of sources. Develops new content and identifies new sources for content relevant to enhancing the ARCE brand and mission.

· Develops new methods to increase public awareness and response to ARCE platforms for both research and fundraising activities.

· Directly supervises Communications Associates and Graphic Designer.

· Media coordination for events.

Strategic Planning

· Designs and implements a Content Strategy to govern ARCE editorial products.

· Develops a Strategic Digital Vision to define the landscape for ARCE’s digital presence.

· Determines quantifiable metrics and measurements to monitor and assess the organization’s ongoing path to achieving its strategic goals.

· Assists in grant and contract application processes, specifically in marketing the project and promoting the ARCE brand.

SKILLS REQUIRED

Knowledge and Experience

· Thorough knowledge of the mission and functions of the organization and the responsibilities of ARCE personnel in Egypt, as well as official contacts.

· Expert level of written and verbal English communication skills.

· Expert knowledge of communications and marketing principles and strategy for nonprofit fundraising, including very strong editorial and writing skills.

· Significant knowledge of the methods for strategic planning, marketing campaign management, digital platforms, and data analysis.

Interpersonal Characteristics

· High-level management skills are required for long-range planning, resource management, and building effective teams.

· Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.

· Exceptional interpersonal skills and the ability to develop relationships of trust and respect with internal and external key stakeholders

Job Type: Full-time

Experience:

• Leadership: 4 years (Required)
• Communications: 8 years (Preferred)

Language:

• English Language (Required)