Communications Manager

Description of Duties:

• Responsible for creating, implementing, and measuring the success of:

o a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,

o All hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

• Lead and manage the hotel’s marketing and public relations activities to strengthen brand positioning and visibility.
• Identify, develop, and maintain strategic partnerships and collaborations with luxury brands and premium F&B concepts.
• Drive innovative campaigns and initiatives that enhance guest experience and reinforce the hotel’s image as a market leader.
• Ensure articulation of the hotel’s desired image and position, and assure consistent

communication of image and position throughout the hotel, and ensure communication of image and position to all constituencies, both internal and external.

• Coordinate media interest in the hotel and ensure regular contact with target media and appropriate response to media requests.
• Act as the hotel’s representative with the media.
• To be responsible for editorial direction, design, production, and distribution of all organization publications.
• Coordinate the appearance of all hotel print and electronic materials, such as letterhead, use of logo, brochures, etc. to be “on brand."
• Responsible for the achievement of marketing/communications/public relations mission, goals, and financial objectives. Ensure that evaluation systems are in place to monitor progress related to these goals and objectives, and report progress to the DOSM.
• Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence, and evaluate performance
• Keep informed of developments in the fields of marketing, communications, and public relations, and the specific business of the hotel and use this information to help the hotel operate with initiative and innovation.
• Ensure that the hotel regularly conducts relevant market research and oversees this activity and monitors trends.
• Help make sure that the hotel’s philosophy, mission, and vision are pertinent and practiced throughout the hotel.
• Oversee budgeted use of PPC/SEO/DRM and report feedback to DOSM regarding financial return
• Building an annual 360 digital marketing plan.