Communications Specialist

Position Summary:

The Communications Specialist leads GIG and GIG Cares’s storytelling for consumer audiences, crafting clear, engaging, and trust-building content across digital and print platforms. This role turns education into connection, shaping messages that empower gluten-free consumers while amplifying GIG’s mission and impact.

Duties and Responsibilities include the following:

Core Functions

• Create and manage content for GIG’s print, digital, and social platforms from idea to publication.
• Lead editorial quality and brand voice, ensuring consistency, clarity, and accuracy across all communications.
• Plan and execute the editorial calendar, aligning consumer content, educational messaging, and marketing initiatives.

Supporting Functions

• Collaborate across teams including education, marketing, and outreach to synchronize messaging and strengthen campaign impact.
• Research, write, and edit content that meets consumer needs and advances GIG’s mission.
• Mentor staff and guide outreach projects, fostering better communication and storytelling organization-wide.
• Gather and share community stories that highlight real experiences and elevate brand authenticity.

Strategic Add-Ons

• Provide communication strategy input to the Executive Operations Team and marketing leads.
• Contribute to virtual events and video projects, ensuring cohesive messaging across formats.
• Recommend emerging technologies and new platforms to expand reach and engagement.
• Refine internal communication processes, style guides, and editorial procedures for long-term efficiency.

Expectations:

Embrace GIG’s Core values and mission.

GIG is a diverse team of dedicated individuals…

· Who seek to become people of transparent honesty,
· Who put forth maximum effort in the pursuit of excellence,
· Who strive to passionately serve those who choose to live gluten-free, and
· Who work collaboratively because we value the contribution of one another.

GIG’s mission: “Making life easier for everyone living gluten-free.”

Supervisory Responsibilities:

· None

Education/Experience:

· BS in Marketing, English, Journalism or related field.
· Minimum 5 years work experience in consumer writing, social media, and customer service.
· Proven work experience as a content writer, copywriter, similar role.
· Experience doing research using multiple sources.

Knowledge, Skills, and Other Abilities:

· Strong understanding of consumer psychology and engagement funnels.
· Experience analyzing consumer content performance metrics to guide strategy.
· Skilled in crafting emotionally intelligent messaging that drives trust and loyalty.
· Familiarity with web publications.
· Excellent writing and editing skills in English.
· Hands-on experience social media platforms.
· Ability to meet deadlines.
· Familiarity with celiac disease and/or the gluten-free diet preferred.
· Analytic and decision-making skills with the ability to prioritize and communicate to staff key to achieve tasks.
· Commitment to quality work.
· Good written and verbal communication skills.
· Good judgment and problem-solving skills.
· Entrepreneurial team player who can multitask with accuracy.
· Self-reliant, good problem solver and results oriented.
· Energetic, flexible, collaborative, and proactive; a team member who can positively and productively impact program goals.
· Ability to operate as an effective strategic thinker.
· Competent computer skills in Microsoft Office Suite. Other useful software knowledge a bonus: Salesforce, Adobe, WordPress, Constant Contact, Social Studio, Office 365, and Social Media Platforms.

What Winning in This Role Looks Like

Success in this position means you are more than a communicator, you are a bridge between our mission and the people we serve.

In your first 3 months, you’ve:

• Established a consistent editorial rhythm across social, web, and print.
• Partnered with marketing and outreach teams to create an integrated editorial calendar.
• Clarified GIG’s tone and ensured all channels reflect a unified, empathetic voice.

By 6 months, you’re:

• Producing content that sparks measurable engagement growth across B2C platforms.
• Building relationships with community members to surface authentic gluten-free stories.
• Providing actionable insights to improve messaging and reach.

By 12 months, you’ve:

• Elevated GIG’s public voice into a recognizable, trusted authority in the gluten-free space.
• Increased content reach and engagement by 20–30%.
• Mentored staff in adopting best-in-class communication practices.
• Contributed to innovative campaigns that expand awareness of GIG and GIG Cares.

Winning means:
You’ve made GIG’s mission feel personal to the gluten-free community because every message you craft meets people where they are, speaks their language, and makes their lives a little easier.

Physical Demands:

To be successful in this position you must be able to meet the physical demands described here. Reasonable accommodations may be made to enable individuals with disabilities to perform this job.

While performing this job, the employee is regularly required to sit, use a keyboard, and talk to clients or customers on the phone or in virtual meetings. The position may require frequent standing, walking, and reaching. The employee must occasionally lift and move up to 50 pounds.

Work Environment:

The position is site-based at one of the following physical GIG offices:

· Lacey, Washington
· Palm Bay, Florida

The noise level in the work environment is usually low to moderate.

Job Type: Full-time

Pay: $72,000.00 - $73,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Sabbatical
• Vision insurance

Work Location: In person