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Communications/Marketing Professional, Social Media Specialist

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Posting Information

Posting Number
PG194351EP

Internal Recruitment
No

Working Title
Communications/Marketing Professional, Social Media Specialist

Anticipated Hiring Range
$55,000 - $60,000

Work Schedule
Monday - Friday, 8:00 AM - 5:00 PM

Job Location
Raleigh, NC

Department
North Carolina Sea Grant, North Carolina Water Resources Research Institute, and North Carolina Space Grant

About the Department
North Carolina Sea Grant provides research, education and outreach opportunities relating to current issues affecting our coast and its communities. Since 1970, North Carolina Sea Grant has prided itself on being a valuable resource for scientists, educators, local officials, government agencies, coastal businesses and the public to find unbiased, scientifically sound information about coastal ecosystems and economies. Our initiatives touch a broad range of topics, including but not limited to: healthy coastal ecosystems, sustainable fisheries and aquaculture, resilient coastal economies, and environmental literacy and work force development. The state/federal partnership receives funding from the National Oceanic and Atmospheric Administration’s National Sea Grant College Program. Learn more: ncseagrant.org.

North Carolina Space Grant is a federal/state partnership that supports National Aeronautics and Space Administration (NASA) related science, technology, and engineering (STEM) opportunities to engage and inspire North Carolinians and to build a varied future STEM workforce. Since 1991, NC Space Grant has supported opportunities for students, faculty, educators and the public to participate in space-related research, education and outreach programs. The program is part of NASA’s National Space Grant College Program and Fellowship Program. Learn more: ncspacegrant.org

North Carolina Water Resources Research Institute of the UNC System identifies and supports research to help resolve or address water resource quality and quantity issues and opportunities throughout the state and the Southeast region. Since 1965, WRRI has supported research, education and information-transfer activities related to water quality and quantity issues and research. The state/federal partnership includes funding from the U.S. Geological Survey’s national Water Resources Research Institutes Program. Learn more: wrri.ncsu.edu

These three programs are all based at NC State University in Raleigh, and facilitate funding for millions of dollars of research, outreach and education programs each year across North Carolina. These investments promote discovery, learning, and awareness across the state, region, and the nation.

Wolfpack Perks and Benefits
As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.

What we offer:
  • Medical, Dental, and Vision
  • Flexible Spending Account
  • Retirement Programs
  • Disability Plans
  • Life Insurance
  • Accident Plan
  • Paid Time Off and Other Leave Programs
  • 12 Holidays Each Year
  • Tuition and Academic Assistance
  • And so much more!

Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community.

Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

Essential Job Duties
NC Sea Grant, WRRI, and NC Space Grant are seeking a dynamic and skilled Communications/Marketing Professional, Social Media Specialist to lead public communications across multiple platforms. Responsible for developing, executing, and evaluating overall social media strategy. This role will be central in creating and sustaining the visibility of all three programs by developing engaging content that highlights research, news, educational resources, and events. The successful candidate will be a part of a Communications Team working to deliver targeted messages and maintain consistent branding.

Key Responsibilities:

Social Media and Branding Management: Develop and execute social media strategies for NC Sea Grant, NC Space Grant, and WRRI. Responsibilities include content creation, scheduling, and posting across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Ensure that our messaging engages varied audiences, including researchers, students, and the public. Develop strategic plans and campaigns to enhance the branding and visibility of all three programs. Develop clear, consistent public communication that highlights each program’s distinct contributions while ensuring coherence in overall messaging.

Content Development and Curation:Write and edit materials, including social media posts, public announcements, press releases, blogs, and newsletters. These will promote program activities, research projects, conferences, and other events across North Carolina. Collaborate with scientists, educators, and program staff to distill complex research findings into accessible formats for social media and public announcements and translate scientific content for broader audiences.

Partnerships and Network Building:Maintain and build relationships with campus and public partners throughout the state. Develop a comprehensive and updated contact list to ensure effective communication with stakeholders, collaborators, and partners in academia, government, and community organizations. Develop and manage databases and listservs for NC Sea Grant, WRRI, and NC Space Grant. This includes managing communications networks, ensuring contact lists are current, and facilitating the timely dissemination of information to stakeholders.

Analytics and Reporting:Track, analyze, and report on the performance of social media campaigns using analytics tools. Provide insights on engagement metrics, follower growth, and content effectiveness. Based on these analyses, optimize social media strategies and improve outreach. Participate in yearly federal reporting which includes gathering and posting materials.

Other Responsibilities
May include some travel.

Qualifications

Minimum Education and Experience
  • Requires post-baccalaureate credentials or a bachelor’s degree plus alternative or equivalent professional training and experience.



Other Required Qualifications
  • Experience managing social media platforms and content creation
  • Strong writing, editing, and storytelling skills
  • Ability to collaborate across teams and with external partners
  • Excellent organizational skills and attention to detail
  • Knowledge of paid and organic social media analytics tools (e.g., Google Analytics, Hootsuite, Meta, etc.)

Preferred Qualifications
  • Knowledge of and/or experience in science communication
  • Understanding of the principles behind extension and the land-grant university mission.
  • Experience working in a higher-education setting.
  • Experience interacting with higher-education faculty and students across public, private, and community colleges.

Required License(s) or Certification(s)
  • Valid drivers license required.

Valid NC Driver's License required
Yes

Commercial Driver's License required
No

Recruitment Dates and Special Instructions

Job Open Date
12/03/2025

Anticipated Close Date
Open Until Filled

Special Instructions to Applicants
Applicants should submit a resume/CV, cover letter, and names and complete contact information of two professional references, including email addresses and phone numbers. One long form writing sample (Other Document 1) for a lay audience (1000-2000 words) and two samples of effective social media (Other Document 2) you have created.

Position Details

Position Number
00111718

Position Type
EPS/SAAO

Full Time Equivalent (FTE) (1.0 = 40 hours/week)
1.0

Appointment
12 Month Recurring

Mandatory Designation - Adverse Weather
Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events
Non Mandatory - Emergency Event

Department ID
061501 - Sea Grant Program

EEO
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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