Community Activation Coordinator

Community Activation Coordinator

100% Remote (EST), prefer in New York City

6 Months Contract

Job Description:

As the Community Activation Coordinator within client’s Brand Success Team, you will serve as a strategic liaison and operational engine for brand presence and activations within Company's communities. You will pitch and support the execution of high-impact organic brand community campaigns, ensuring they are authentically integrated into the unique fabric of company.

This is a highly collaborative role requiring a mix of project coordination, partner communication, campaign execution, creative production, and strategic brand advisory.

Key Responsibilities

1. Outreach & Advising

• Strategic Pitching: Draft and send tailored pitches to talent agents, PR firms, and brand partners to secure interest in community activations, including "Ask Me Anything" (AMA) interviews.
• Brand Success: Act as a consultant for external partners, advising them on platform etiquette, community-specific norms, and how to tailor their presence for maximum authenticity and engagement.
• Relationship Management: Maintain outreach trackers and manage the pipeline of talent and partners, ensuring timely follow-ups and high-touch communication.
• Activation Research: Proactively identify high-potential guests for AMAs and opportunities for partners to authentically engage within target communities across diverse verticals.

2. Creative Production & Strategy

• Creative Adaptation: Use provided templates to build promotional graphics for AMAs and other activations, ensuring all creative assets align with Company's brand guidelines.
• Copy & Content Development: Draft post copy, and provide guidance to partners on copy and content that resonates with the target audience.
• Community Proofing: Perform final quality checks on all drafts to ensure they meet the specific technical and cultural requirements of the host community.

3. Activation Support & Execution

• Activation Logistics: Support the end-to-step preparation and live execution of AMAs and organic brand activations with communities, providing real-time troubleshooting and guidance to partners.
• Risk & Sentiment Monitoring: Monitor external conversations, press coverage, and community sentiment to ensure a positive experience for both the community and the partner.

4. Analysis & Insights

• Performance Tracking: Pull comprehensive metrics (upvotes, comments, reach, and sentiment) across all activations.
• Impact Recaps: Build detailed performance recaps that translate data into actionable insights for internal stakeholders and external partners.

Qualifications & Skills

• 1–3 Years of Experience: Background in marketing operations, community management, communications, or talent relations.
• Company specific Expertise: A "power user" understanding of client’s ecosystem, including subreddit-specific cultures, moderation styles, and platform-wide trends.
• Advisory Mindset: Ability to provide confident, clear guidance to high-level partners on how to navigate community engagement.
• Operational Rigor: Exceptional organizational skills with the ability to manage multiple complex activations simultaneously under tight deadlines.
• Communication Skills: Strong copywriting ability with the "chameleon" skill of adapting tone to match different communities (from technical to playful).
• Basic Design Skills: Experience using tools like Figma or Canva to populate and customize templates.