Community Marketing Lead

About Thrivve:

Thrivve is a Saudi fintech startup reshaping the financial mobility landscape for gig workers .

We empower drivers and delivery partners across the Kingdom—those powering brands like Uber, Amazon, Noon, HungerStation , and more—with tools to drive, earn, and own their financial independence.

We are building the region’s most trusted financial ecosystem for gig professionals—unlocking access, opportunity, and upward mobility through seamless financial products, vehicles, and flexible ownership models.

Role Overview

The Community / Marketing Lead is responsible for building, engaging, and growing the company’s community across social platforms. The role owns social media operations, community engagement, creative planning, and influencer-led campaigns, ensuring brand consistency, cultural relevance, and strong execution across all marketing initiatives.

Reporting to the Head of Growth, this role plays a key part in translating growth objectives into high-impact content, campaigns, and community interactions across KSA and Egypt.

Scope

• Own social media operations, community engagement, creative calendars, influencer partnerships, and campaign execution.
• Act as the central point of coordination between internal creative teams and external agencies for community and content-led initiatives.

Key Responsibilities

As a Community / Marketing Lead, your responsibilities will include, but are not limited to:

• Managing the monthly social media calendar, content planning, and publishing across all relevant platforms.
• Leading influencer collaborations end-to-end, including sourcing, briefing, execution, and performance follow-up.
• Coordinating creative briefs with designers and copywriters to ensure timely and high-quality content delivery.
• Managing marketing agencies for specific campaigns or projects, ensuring clear scope, timelines, and outcomes.
• Monitoring community insights, sentiment, and engagement to inform content optimization and campaign improvements.
• Ensuring all content and campaigns are aligned with brand tone, messaging, and local cultural context.
• Supporting campaign execution in coordination with the Head of Growth and wider marketing team.

Requirements

• Proven experience in community management, social media operations, and content execution.
• Strong understanding of Saudi culture, trends, and digital behaviors.
• Experience working with influencers and external agencies.
• Ability to manage multiple campaigns and stakeholders in a fast-paced environment.
• Strong coordination, communication, and execution skills.

Key Performance Indicators (KPIs)

• Engagement rate across social platforms
• Growth of social media channels and community size
• Campaign delivery quality and adherence to timelines
• Influencer campaign ROI and performance metrics