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Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives
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Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member
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Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
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Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy
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Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives
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Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem
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Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines
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Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables
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Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members
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Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights
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Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables
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Guides development of new slide frameworks and visual templates that can present key data / insights powerfully
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Sends timely and thoughtful responses to client/leadership requests, questions, and needs
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Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)
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Responsible for professional development, engagement and coaching of junior team members
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Teaches best practices to junior team members for structured written and verbal communication
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Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team
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Adapts working style as needed, developing strong collaboration and trust across team members
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Demonstrates good judgement across all interactions, and a respect for all team members internally and externally