Consumer Insights Manager MEA

Job Description

We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.

ou’ll work in an impactful team- alongside peers, always trying to reach the next level. You’ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East & Africa business.

In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish “one view of the consumer”.

Responsibilities

• Turn consumer- trend and business performance data into compelling insights- which are actionable & relevant
• Collaborate with category & marketing teams- agencies & the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
• Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
• Find opportunities to drive further growth in category development & innovation
• Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept & copy tests
• Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
• Using syndicated data to answer business needs and drive growth
• The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
• Ensure that Insight work is delivered in a timely and efficient manner.
• Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
• Example of key projects that you will support running consumers understanding, innovation development and validation, brand activation well as performance understanding.
  
  
  

What You Bring

• Established track record in consumer insights- interpreting data into meaningful information and actions.
• Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative- continuous & ad hoc)
• Commercially minded- understanding marketing principles and how brands are managed in order to grow
• Highly numerate with advanced analytical skills & ability to prepare reports and presentations to tight deadlines
• Ability to Simplify
• Effective Communicator
• Strategic thinker
• Analytical
• Curious- open- creative
• Resilience
• 7 years of experience in Research Field.
  
  
  

Location(s)

El Tagamoa El Khames Commercial Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .