Consumer & Market Insights Manager

Key Activities

• Addressing market, consumer and retail insights needs for all Samsung categories
• Lead Brand Health Tracking studies : Methodology design, questionnaire development, agency coordination, and insight generation.
• Executing and supervising ad hoc market research projects (both qualitative and quantitative)
• Carrying out regular panel market reporting (GfK), executing and supervising improvement meetings and organizing regular insights meetings.
• Carrying out social listening reporting to Turkey and MENA / HQ teams.
• Integrating traditional and digital insights using both research and business partner data.
• Carrying out daily communication with research agencies and other insight parties in end-to-end project management.
• Closely collaborating with internal stakeholders in addressing insights-related requests and answering business questions.
• Translate complex research results into clear positioning and brand growth recommendations.
• Identifying new project ideas and methodology opportunities for consumer centricity; working as team member for those ideas in an agile environment

Skills and Qualifications

• Minimum 8 years of experience in consumer insights or market research areas
• Strong knowledge of market research methodologies; having both customized research (qualitative & quantitative) and panel research experience is a plus
• Already experienced in or willing to try new insight techniques (e.g. AI-based research, social listening)
• Excellent verbal and written skills in English – to be able to work in a multinational and agile project environment, and to fully execute insights activities with regional counterparts (both internal and external)
• Strong analytical thinking and deep curiosity in interpreting all kinds of data, willing to generate new questions by synthesizing existing insights know-how in the organization
• Excellent reporting skills both Excel and PPT.
• Enjoys to work in a collaborative and dynamic environment, and wants to be an advocate of consumer-centricity