Consumer Programs Marketing Coordinator

Job Posting End Date

12-04-2025

Please note the job posting will close on the day before the posting end date.

Job Summary

This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent company brand standards, and is completed on schedule and within the allocated budget. This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track to the success of each marketing campaign.

Job Description

Consumer Programs Marketing Coordinator

What You’ll Do

• Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.

• Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.

• Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals.Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.

• Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.

• Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products.

• Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.

• Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.

• May perform other job functions as assigned.

What We’re Looking For:

Education requirements: Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline.

Work Experience: Five (5) years' experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software

Other Must Haves:

Physical demand level is Sedentary

Excellent organizational and communication skills Experience in writing, editing and producing communication material Proficient in word processing, desktop publishing, electronic communication, and Internet applications Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook) Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)

Where You’ll Work:

On-site in Shreveport, LA

What You’ll Get:

Grade 006 $73,868 - $94,000

In addition to a competitive compensation, AEP offers a unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees.

Where Putting the Customer First Powers Everything We Do

At AEP, we’re more than just an energy company — we’re a team of dedicated professionals committed to delivering safe, reliable, and innovative energy solutions. Guided by our mission to put the customer first, we strive to exceed expectations by listening, responding, and continuously improving the way we serve our communities. If you're passionate about making a meaningful impact and being part of a forward-thinking organization, this is the company for you!

Compensation Data

Compensation Grade:

SP20-006

Compensation Range:

$72,380.00-90,474.50 USD

The Physical Demand Level for this job is: S – Sedentary Work: Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently. (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all respects of the employer-employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, veteran or military status, disability, genetic information, or any other basis prohibited by applicable law. When required by law, we might record certain information or applicants for employment may be invited to voluntarily disclose protected characteristics.