Content and Email Automation Specialist

Job Title: Website Content and Email Automation Specialist
Company: AFS Group
Location: Columbus, OH (onsite)

AFS Group is a dynamic and forward-thinking company dedicated to delivering exceptional products/services to our customers. From hardwood and carpet to luxury vinyl and tile, our mission is to deliver exceptional products and service through a customer-first, design-inspired approach. The marketing team works as an internal agency and this role will support multiple retail and ecommerce brands, including America’s Floor Source.

Position Summary
AFS Group is seeking a Website Content and Email Automation Specialist to manage, update, and optimize all website content and email automations across our brands. This role is ideal for a detail-oriented marketer who enjoys blending creativity with technical precision. You’ll be responsible for ensuring our websites are up to date, visually engaging, and optimized for SEO — while also managing automated email journeys that engage customers and drive conversions.

Key Responsibilities

Website Management

• Update and maintain website content, including product pages, landing pages, forms, and promotional banners.
• Ensure all product information, imagery, and copy are accurate and aligned with current campaigns.
• Refresh content and products regularly and improve user experience.
• Post weekly content to blogs across all websites.
• Optimize on-page SEO elements (titles, metadata, links, keywords).
• Collaborate with Digital Advertising Specialist to monitor performance metrics/customer journeys and recommend improvements.
• Support campaign launches by coordinating website updates and related email content.
• Coordinate with web developers or vendors on technical updates as needed.

Email Marketing & Automation

• Build, test, and deploy automated email workflows and customer journeys (welcome series, cart abandonment, post-purchase, etc.).
• Create and schedule promotional and lifecycle email campaigns in coordination with marketing initiatives.
• Collaborate with Copywriter and Graphic Designer to ensure email that reflects the buyers journey stage, brand tone, encourages engagement, and conversion.
• Monitor performance metrics (open rate, click rate, conversions) and recommend improvements.
• Ensure all emails follow brand design guidelines and are optimized for mobile.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5-7 years of experience managing website content and/or email automation.
• This role requires strong Shopify expertise — from managing product listings and collections to implementing content updates and supporting sitewide campaigns that enhance the customer experience.
• Experience with email marketing platforms (e.g., Constant Contact, SharpSpring, HubSpot).
• Strong understanding of SEO, UX best practices, and digital analytics.
• Excellent writing, editing, and project management skills.
• Detail-oriented, with the ability to manage multiple projects and deadlines.

Why Join AFS Group
At AFS Group, you’ll play a key role in shaping the digital experience for customers across our flooring brands. You’ll have the opportunity to work across teams, implement creative ideas, and continuously improve how we connect with our audience online.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.