Content and Marketing Team Lead

Responsibilities:

Leadership & Strategy:

• Lead the content and marketing team to execute monthly campaigns aligned with company goals.
• Collaborate with the Sales and Operations teams to align all marketing efforts with revenue targets.
• Plan and oversee two Instagram Lives per week and one webinar per month in collaboration with Sales.
• Coach and mentor content creators, ensuring consistent delivery and accountability.

Advertising & Campaign Management:

• Plan and execute high-converting Facebook, Instagram, and LinkedIn ad campaigns.
• Develop ad creatives and copy with clear CTAs that drive conversions.
• Analyze ad performance weekly and continuously optimize for cost-per-lead and ROI.
• Test new ad formats, targeting strategies, and creative ideas to increase reach and impact.

Email Marketing & Automation:

• Build and manage email automation sequences for different audience segments (career, immigration, study abroad, business).
• Use automation tools (e.g., Zoho, Mailchimp, or Active Campaign) to nurture leads and recover abandoned carts.
• Design weekly newsletters and promotional emails with persuasive storytelling and measurable outcomes.

Content Strategy & Execution:

• Oversee daily social media content, ensuring relevance, engagement, and alignment with sales campaigns.
• Ensure content is optimized for SEO, readability, and conversion.
• Create and maintain a content calendar aligned with company events, bootcamps, and special promotions (Black Friday, Cyber Monday, 12 Days of Christmas, etc.).
• Manage testimonials, stories, and user-generated content to enhance credibility and engagement.

Analytics & Reporting:

• Track weekly marketing metrics and share insights on leads, conversions, and campaign performance.
• Collaborate with the Sales Lead to adjust campaigns based on performance data.
• Monitor trends and competitors to keep Pathfinder’s content fresh and relevant.

Requirements:

• Minimum 3 years of experience in digital marketing or content leadership.
• Proven experience running paid ad campaigns (Meta Ads, Google Ads, or LinkedIn).
• Strong knowledge of email marketing, lead nurturing, and automation workflows.
• Excellent copywriting and storytelling skills for persuasive selling.
• Experience managing creative teams and cross-departmental campaigns.
• Familiarity with Zoho CRM and automation tools (preferred but not mandatory).
• High energy, self-directed, and performance-driven.

What Success Looks Like (First 90 Days):

• Ads consistently run for Pathfinder’s top products.
• Email automation reactivated and aligned with campaigns.
• Career Coaching and Bootcamp campaigns are live and generating conversions.
• Weekly analytics reports shared with leadership.
• Improved collaboration and accountability within the content team.