Content Associate

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Key Responsibilities

• Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
• Proven strength in ideation and concept development to create impactful content strategies that resonate with consumers while reinforcing brand identity and objectives.
• Create and manage various content calendar to deliver timely content across various digital platforms.
• Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness
• Complete writing assignments within project specifications and deadlines
• Market products and services through blog posts, ebooks, email, and more
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Write & publish engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
• Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Skills & Qualifications

• Bachelor’s or Master’s degree (0–2 years of experience)
• Strong understanding of consumer psychology and creative storytelling
• Highly organized with strong ownership and bias for execution
• Collaborative, curious, and willing to experiment and learn

Work Location: Sector 18, Gurgaon

Website: www.nathabit.in

Instagram: www.instagram.com/nathabit.in