Content Catalyst (Social Media & Trends) - Oraan Tech Pvt. Ltd.

Job Title: Content Catalyst (Social Media & Trends)

Location: Karachi

Department: Marketing & Growth

About The Role

Were looking for a trend-obsessed content creator who eats algorithms for breakfast! The Content Catalyst will own the end to end creative pipeline through ideating, producing, and pushing out content that actually lands. This role demands someone who knows what is trending before the trends know themselves. Someone who can research independently, move fast and create scroll stopping work without waiting for inspiration to politely knock. If that sounds like you, apply away!

What You'll Own

Creative Content Production

• Create high quality videos, visuals, and reels tailored for Instagram and TikTok.
• Build content calendars driven by trends, insights, and platform behaviors.
• Bring viral ideas to life. No hand holding. No waiting around.
  
  
  

Trend & Culture Intelligence

• Track daily trends across TikTok, Insta, and pop culture.
• Identify trend waves early as you adapt them for the brand and execute at speed.
• Keep a finger on the pulse of meme culture, sound trends, formats, and emerging creators.
• Research & Ideation
• Conduct independent research to find fresh ideas, niche angles, and creative inspiration.
• Turn rough sparks into polished concepts that convert into reach and engagement.
  
  
  

Platform Strategy & Algorithm Mastery

• Understand Instagram and TikTok algorithms deeply.
• Track posting times, formats, and behavioral shifts to boost visibility and performance.
• Test, learn, iterate, repeat.
  
  
  

Performance Tracking

• Monitor engagement metrics and content performance dashboards.
• Share insights, fixes, and recommendations to level up content performance.
  
  
  

Who You Are

• 1-3 years of experience in content creation, social media, digital storytelling, or creator work.
• Comfortable behind and in front of the camera.
• Strong understanding of TikTok and Instagram ecosystems.
• Trend hunter who is also a quick executor.
• Self sufficient who solves creatively and thrives in fast paced environments.
• Skilled in basic editing tools for video and reels.
• Knows how to make content travel farther with timing, audio selection, captions, and hooks.