Content & Community Specialist

About Bestop

At Bestop, we're passionate about the outdoors and committed to providing our customers with the best possible products and experiences. Rooted in Colorado, our brands; Bestop, Softopper, and Tuffy represent a diverse portfolio of innovative products built for outdoor enthusiasts who live the lifestyle. We are a close-knit team that values teamwork, personal growth, and a strong work ethic. We believe in fostering a collaborative and supportive work environment where everyone has the opportunity to thrive.

About the Role

The Content & Community Specialist is a hands-on content maker who captures and produces on-brand visual content across Bestop, Softopper, and Tuffy. This role supports launches, campaigns, ecommerce, and Sales-led events by delivering ready-to-use photo and video assets. You will also monitor key enthusiast communities and bring back structured insights, questions, and stories that help Brand Managers sharpen messaging and priorities.

Key Responsibilities

• Capture and produce visual content (photo and short-form video) for use across ecommerce, paid media, lifecycle, and trade surfaces.
• Edit and package assets into channel-ready deliverables (cropped, formatted, and organized for reuse).
• Support launches and campaigns with field content that demonstrates product benefits, installs, before/after, and real-world use.
• Support Sales-led events with marketing assets, including event-specific content kits (product photos, short videos, recap assets, and simple booth visuals in partnership with the Visual Creative Lead).
• Monitor and actively engage with key forums, groups, and online communities including posting, responding, and participating in conversations while capturing Voice of Customer signals (questions, objections, sentiment, feature requests).
• Deliver a consistent community and content readout to Brand Managers, highlighting what people are asking, what is resonating, and what content is needed next.
• Maintain an organized, searchable asset library by brand, product, and use case so the team can repurpose content quickly.
• Follow creative standards, templates, and visual guidelines set by the Visual Creative Lead.

What You'll Need

• 3+ years of proven experience in photography, videography, and graphic design, with a portfolio showcasing your skills.
• Demonstrated ability to capture compelling photo and video content in the field, including product installs, real-world use, and event settings.
• Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) or similar tools.
• Strong organizational and time-management skills, including experience maintaining a structured digital asset library.
• A creative, detail-oriented mindset and a passion for staying up-to-date with industry trends.
• A genuine passion for the automotive aftermarket and outdoor lifestyle.

Work Arrangement: In-Office & Hybrid

This role is based at our Westminster, CO headquarters to facilitate direct collaboration with our Brand Managers and Visual Creative Lead.

• Schedule: This is primarily an in-office position.
• Hybrid Flexibility: Once onboarding is complete, you may be eligible for up to one (1) day per week of remote work, subject to manager discretion and the needs of our production and event schedule.

Recruitment Timeline

• Application Deadline: This posting will remain open until 3/23/2026. Bestop reserves the right to close the posting early if a high volume of qualified applications is received.
• Estimated Start Date: We are targeting a start date of 4/20/2026 for this position

Compensation & Benefits

Hiring Range: $60,000 – $70,000 per year. Final compensation is based on the candidate's relevant experience, education, and skills.

EEO Statement Bestop, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other status protected by applicable law.

Work Environment & Physical Requirements

• Essential Functions: This role requires the ability to perform field-based content capture, which includes operating professional camera equipment in various outdoor environments.
• Benefits: Bestop, Inc. provides a comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) plan with company match, Paid Time Off (PTO), and paid holidays.
• Perks: Daily access to our on-site gym and our wellness program.

Notice to Recruiters and Placement Agencies

Bestop, Inc. does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Service Agreement, Bestop will not consider or agree to payment of any referral compensation or recruiter fee. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Bestop, Inc.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s):

• Please share a link to your portfolio or examples of photo and video content you've captured and edited — ideally showing real-world or outdoor/automotive product use.
• Describe a time you were part of an online community (forum, group, etc.) related to a hobby or industry. How did you engage, and what did you take away from it?

Work Location: Hybrid remote in Broomfield, CO 80020